Business Development Associate

Position Summary

The Business Development Associate (BDA) partners with Strategic Account Managers to drive territory growth, customer engagement, and sales execution across healthcare markets. This field-based role supports new business development, customer evaluations, product implementation, and account expansion within hospitals, health systems, ambulatory surgery centers, outpatient facilities, and physician practices.

Key Responsibilities

• Identify, qualify, and develop new customer opportunities within your assigned territory through prospecting, cold calling, email outreach, and other lead-generation activities.
• Build and maintain a strong pipeline of hospitals, health systems, ambulatory surgery centers, outpatient facilities, and physician practices.
• Partner with Strategic Account Managers to execute territory business plans, support account growth, and achieve sales objectives.
• Conduct customer research, schedule meetings, and engage key decision-makers to uncover business opportunities.
• Coordinate and support customer presentations, product demonstrations, evaluations, implementations, and onboarding activities.
• Lead and facilitate product trials by delivering samples, monitoring progress, gathering customer feedback, and supporting successful conversions to long-term adoption.
• Deliver product training and educational programs for healthcare professionals, promoting best practices in infection prevention and product utilization.
• Serve as a trusted resource for customers by providing responsive support and ensuring a positive experience throughout the sales cycle and implementation process.
• Represent Metrex at healthcare conferences, trade shows, customer events, and networking opportunities, supporting lead generation and territory marketing initiatives.
• Maintain a consistent field presence, execute territory call plans, and manage travel effectively to maximize customer engagement and sales productivity.
• Accurately document customer interactions, opportunities, activities, and pipeline updates within CRM systems.
• Prepare territory reports, forecasts, and business updates while ensuring compliance with company policies and healthcare industry regulations.
• Collaborate with internal teams to deliver exceptional customer support and drive business growth.

Preferred Skillset & Attributes

• Experience in medical device, healthcare, or infection prevention sales.
• Understanding of hospitals, health systems, ambulatory surgery centers, or physician office environments.
• Experience supporting product evaluations, implementations, or clinical trials.
• Familiarity with healthcare purchasing processes and clinical stakeholders.
• Driven to achieve results and build a successful career in healthcare sales.
• Strong relationship-building and customer engagement skills.
• Self-motivated, organized, and able to manage multiple priorities.
• Confident presenting solutions and communicating with healthcare professionals.
• A collaborative team player with strong problem-solving abilities.
• Passionate about improving patient outcomes through infection prevention.