BUSINESS DEVELOPMENT COORD/REP BATON ROUGE/ LAFAYETTE REGION
UHS
Summary
The Business Development & Marketing Representative is an advocate for River Oaks Hospital. We are in search of a creative, detail-oriented individual with the ability to think outside the box, the right candidate will possess both strong communication and organizational skills as well as the ability to interact and connect with individuals or groups daily. This position reports to the Director of Business Development and works closely with other departments to ensure that all marketing efforts are effective and efficient.
Job description
Responsibilities
- Identify and engage potential leads through outbound prospecting, cold outreach, social selling, and participation in industry events
- Develop and execute marketing campaigns across digital, social media, and print channels to promote products and services
- Conduct market research and analysis to identify target audiences, consumer trends, and competitor activities
- Implement and execute the network marketing strategy by promoting River Oaks Hospital to organizations to educate them on our services
- Develop and establish relationships with local organizations/hospitals/providers to generate new sources of referral business
- Maintain and build upon existing relationships with current organizations/hospitals/providers to ensure continual referral business
- Maintain updated documentation of all interactions with businesses and provide updates to the Director for review
- Assist with the organization and oversight of business-related events (e.g., trade shows, community engagement, networking)
- Complete additional projects and tasks pertaining to the job as assigned
Skills and Qualifications
- Skilled in lead generation, account-based marketing, digital advertising, CRM management, client relationship development, and brand growth strategies that drive measurable revenue
- Experienced in building long-term partnerships with businesses across our industry while maintaining personalized service and values
- Exceptional verbal and written communication skills with the ability to convey complex ideas clearly and persuasively
- Self-motivated, resilient, and adaptable, with a proactive mindset and ability to overcome objections and adapt strategies based on performance data
- Creativity and problem-solving skills to develop engaging marketing content and campaigns
- Analytical skills to interpret market data and campaign metrics
Requirements
- Bachelor's degree in marketing, business or related field required; experience may be evaluated on a case-by-case basis in lieu of a degree
- 3 years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred
- Prior marketing and/or sales experience within a behavioral healthcare setting preferred
- Previous experience in a psychiatric hospital or related human service field preferred
- Must possess a valid Driver's License
- Exceptional verbal and written communication skills
- Self-motivated, resilient, and adaptable
- Creativity and problem-solving skills
- Analytical skills to interpret market data and campaign metrics
Benefits
- Medical, Dental & Vision
- Prescription Drug Plans
- 401(k) Matching
- Discounted Stock Plan
- Paid Time Off
- Employee Assistance Program
- Employee Discount
- Flexible Spending Account
- Health Savings Account
- Life Insurance
- Referral Program
- Career Development Opportunities
Company overview
Universal Health Services, Inc. (UHS) is one of the nation's largest and most respected providers of hospital and healthcare services, operating as a Fortune 300 corporation headquartered in King of Prussia, Pennsylvania. Founded in 1979, UHS has grown into a major healthcare enterprise with approximately 99,000 employees and annual revenues exceeding $14 billion. The company operates through its subsidiaries, managing 29 acute care hospitals, 331 behavioral health facilities, and 60 outpatient and other facilities across 39 U.S. states, Washington D.C., Puerto Rico, and the United Kingdom. UHS provides comprehensive healthcare services including acute care, behavioral health treatment, cancer centers, and ambulatory surgical centers. The company's strategy focuses on building or acquiring high-quality hospitals in rapidly growing markets and investing in advanced medical equipment and skilled personnel to become the leading healthcare provider in each community it serves. UHS is publicly traded on the New York Stock Exchange (NYSE: UHS) and has established a strong reputation for delivering compassionate, high-quality care while maintaining financial stability and operational excellence.