Business Development & Sales Operations Specialist

What you'll do

Business Development (Outbound & Lead Generation)

• Proactively cold call, email, and engage with prospective customers to generate interest and book qualified meetings for the sales team.
• Own pre-booking tradeshow/event appointments & post tradeshow/event follow ups on leads
• Research target accounts and identify key decision-makers to expand outreach efforts.
• Maintain a consistent follow-up cadence using multi-channel outreach (phone, email, ZoomInfo and LinkedIn).
• Quality leads based on established BANT criteria (e.g., budget, authority, needs, and timing) and ensures smooth handoff to the sales team.
• Collaborate with Marketing to optimize/refine outreach messaging and contribute continuous feedback on customer engagements.
• Customize outreach messaging to resonate with specific customer pain points and industry needs/trend.
• Monitor key performance metrics (e.g., meetings booked, response rates, conversion rates) to track outbound success and adjust as needed.
• Stay consistently informed on industry trends, competitive landscapes, and customer challenges to identify new opportunities for outreach.
• Develop strategic account penetration plans with account executives to prioritize high-value prospects and accelerate lead generation efforts.

Sales Support (Operational & Administrative Tasks)

• Manage and maintain CRM records (e.g., Salesforce) to ensure accurate, up-to-date information on leads, contacts, and opportunities is being adhered to.
• Assist AEs with scheduling new customer meetings
• Prepare sales collateral and supporting materials for in-person meetings and outreach activities.
• Contribute to cross functional process improvements, templates, and outreach best practices to increase team efficiency.
• Develop and maintain proposal templates and slide decks to standardize outreach and customer presentations.
• Provide competitive intelligence by monitoring competitor activity and sharing insights with the sales & marketing team.

Who you are

• Minimum of 3 years of experience in Sales, Business Development, or Sales Support roles.
• Experience prospecting in pharmacy automation/healthcare with preferred skills in selling to a buyer(s) in Senior Director / C-level roles
• Managing & maintaining a detailed robust sales pipeline of mixed market customers (commercial, health system & government).
• A track record of meetings or exceeding KPIs such as booked meetings, response rates, and pipeline contribution.
• Previous experience in outbound and/or account-based marketing; ability to quickly understand customer's "real" needs.
• Strong organizational and time-management skills, with the ability to prioritize multiple tasks.
• High attention to detail and the ability to manage multiple projects simultaneously, including event logistics and sales collateral preparation.
• A proactive mindset, with a drive to meet goals, learn, and contribute to sales team success.
• Familiarity with CRM systems (Salesforce preferred) and sales engagement tools like ZoomInfo, Outreach, or LinkedIn Sales Navigator.

Even better if you have

• A problem-solving mindset with a proactive approach to process improvement and team collaboration.
• Six Sigma certified is a plus.
• Excellent written and verbal communication skills, with the ability to tailor messaging for different industries and customer pain points.