Clinical Marketing and Outreach Specialist
Child Mind Institute
Summary
As part of the Marketing & Communications team, you will report to Senior Manager, Clinical Marketing. As the Clinical Marketing and Outreach Specialist, you will partner with the Marketing and Clinical teams on a range of responsibilities to drive referral leads for the San Mateo Office, from referral outreach and event management to leading email. In this role you will bring your experience in marketing/sales experience and strong interest in childhood mental healthcare to represent the Child Mind Institute in the community. You will also partner with the Clinical Director and clinical team to further CMI's reputation, build relationships and drive patient referrals.
Job description
You Will:
- Collaborate with colleagues in the Marketing and Communications department to develop and execute Clinical Marketing campaigns including digital and email marketing, promotional materials, conference programs, participant handouts, and signage.
- Influence development and implementation of marketing plans for the clinical practice and specific clinical programs, including email and outreach campaigns.
- Build and maintain relationships with referral sources, including mental health providers, school staff, and medical professionals.
- Write and manage communications to key referral sources, promoting clinical services and engaging parents, educators, and other audiences. Handle all correspondence, including outreach, thank-you notes, and coordination of referral presentations in collaboration with clinicians.
- Represent the organization and our clinical offerings at receptions and events.
- Provide marketing training to the clinical team related to referrals, outreach and communication.
- Analyze the competitive landscape to understand the organization's position and identify optimal strategies for positioning our offerings.
- Manage professional development and parent workshops, including the development of related marketing materials, presentation skills coaching, and financial reporting.
- Develop and execute email marketing strategy and campaigns.
- Perform additional job-related duties as assigned.
You Have:
- BA/BS degree in communications, marketing, related field from an accredited college or university.
- 2 years of experience in sales, marketing or a related field with demonstrated creativity in referral generation and outreach initiatives.
- 1 year of relevant experience in a medical practice, school setting or on a marketing team.
- Experience leading planning, organizing, and marketing events.
- Experience using CRM systems, such as Salesforce.
- Availability to support events that may occur on evenings and weekends.
Requirements
- BA/BS degree in communications, marketing, related field from an accredited college or university.
- 2 years of experience in sales, marketing or a related field with demonstrated creativity in referral generation and outreach initiatives.
- 1 year of relevant experience in a medical practice, school setting or on a marketing team.
- Experience leading planning, organizing, and marketing events.
- Experience using CRM systems, such as Salesforce.
- Availability to support events that may occur on evenings and weekends.
Benefits
- Medical Insurance
- 401(k)
- Paid Parental Leave
- Dependent Care
- Discounted Tickets
- Entertainment Perks
Company overview
The Child Mind Institute is an independent national nonprofit organization dedicated to transforming the lives of children and families struggling with mental health and learning disorders. Founded in 2009 and headquartered in New York City with additional offices in San Francisco Bay Area, the organization operates as a comprehensive mental health institution that integrates clinical care, scientific research, and educational outreach. The Institute delivers evidence-based treatments for conditions including ADHD, anxiety, OCD, depression, and learning disorders through its clinical centers while maintaining a strict policy of not accepting pharmaceutical industry funding. Its research division, the Center for Integrative Developmental Neuroscience, conducts cutting-edge brain research using advanced tools like brain imaging and artificial intelligence to advance understanding of child development. The organization also provides extensive educational resources through its website, reaching millions of families annually, and operates school-based mental health programs in underserved communities. With a workforce of 201-500 employees, the Child Mind Institute has earned recognition as a Great Place to Work and maintains a strong commitment to making mental health resources freely accessible to all families.