Co-op, Healthcare Professional Marketing
Biogen
Summary
As an HCP Marketing Co-op, you will join the U.S. Marketing team and work directly with the Director of HCP Marketing to gain hands-on experience within a commercial biopharmaceutical organization. You will support HCP marketing initiatives while gaining exposure to brand strategy, agency collaboration and cross-functional partnerships.
Job description
The primary focus of this co-op will be helping the team evaluate and strengthen its approach in congresses and sponsorships. The co-op will work with marketing operations and strategy, along with other stakeholders to understand current processes, gain insights, and help develop tools that support more consistent planning and decision making.
In addition to the primary focus, the co-op will have opportunities to participate in HCP marketing, agency, and cross-functional meetings and learn how marketing partners with sales, medical, analytics and other functions. The role is designed to provide meaningful exposure to pharmaceutical marketing, while giving the opportunity to contribute to real business priorities.
What You’ll Do
- Assess and document the current commercial congress and sponsorship process, with a focus on Congress activities.
- Partner with Marketing Strategy & Operations and other stakeholders to gather input and identify themes, gaps, and opportunities.
- Support development of a framework for evaluating sponsorship opportunities against brand and business objectives.
- Develop tools and templates to support sponsorship planning and decision-making.
- Create a centralized tracking and reporting approach for congress & sponsorship activities and investments.
- Support HCP Marketing initiatives as needed.
- Synthesize your findings and present recommendations to HCP Marketing leadership and key stakeholders at the conclusion of the co-op.
Example projects may include:
- Creation of tracking dashboards.
- Congress and Sponsorship landscape assessments.
- Working with HCP marketing lead to develop booth opportunities.
- Identify opportunities to improve frameworks.
Who You Are
- Interested in pharmaceutical, biotech, healthcare, or HCP marketing.
- Strong organizational and project-management skills with attention to detail.
- Able to synthesize information and communicate key takeaways clearly.
- Strong written and verbal communication skills.
- Curious, proactive, and comfortable collaborating with different teams.
- Proficiency with PowerPoint and Excel
Eligibility Criteria
- Legal authorization to work in the U.S.
- At least 18 years of age prior to the scheduled start date.
- Currently enrolled in an accredited community college, college, university or skills program/apprenticeship.
Education Requirements
- Degree level(s): Pursuing bachelor’s or master’s degree.
- Preferred majors/programs: Marketing, Business, Communications, Healthcare Management, Life Sciences, or a related field.
Requirements
- Currently enrolled in an accredited community college, college, university or skills program/apprenticeship
- Pursuing bachelor’s or master’s degree
- Legal authorization to work in the U.S.
- At least 18 years of age prior to the scheduled start date
- Strong organizational and project-management skills with attention to detail
- Able to synthesize information and communicate key takeaways clearly
- Strong written and verbal communication skills
- Curious, proactive, and comfortable collaborating with different teams
- Proficiency with PowerPoint and Excel
- Preferred majors/programs: Marketing, Business, Communications, Healthcare Management, Life Sciences, or a related field
Benefits
- Company paid holidays
- Commuter benefits
- Employee Resource Groups participation
- 80 hours sick time per calendar year
Company overview
Founded in 1978, Biogen is a leading global biotechnology company headquartered in Cambridge, Massachusetts, specializing in the development and commercialization of innovative therapies for serious neurological and neurodegenerative diseases. As one of the oldest independent biotechnology companies in the United States, Biogen has established itself as a pioneer in neuroscience, focusing on difficult-to-treat conditions where few or no treatment options exist. The company's portfolio includes groundbreaking treatments for multiple sclerosis, spinal muscular atrophy, Alzheimer's disease, ALS, and Friedreich's ataxia. With approximately 7,000 employees worldwide, Biogen operates through a global network that includes research and development hubs in Cambridge, Research Triangle Park in North Carolina, and South San Francisco, along with world-class manufacturing facilities in the United States and Switzerland. The company's commitment to scientific innovation is demonstrated by its Nobel Prize-winning founders and its receipt of the U.S. National Medal of Technology and Innovation. Biogen's patient-centric approach drives its mission to deliver transformative medicines that improve lives while creating sustainable value for shareholders and communities.