Commercial Insights & Analytics Lead, Hepatology/Immunology

Responsibilities

• Proactively identify business questions (e.g., market trends, product performance, marketing campaign development and performance, market access analytics, sales force organization design, call planning) and determine the optimal approach to answer them through data, analytics, market research, etc.
• Partner with, advise, and advocate for Hepatology/Immunology BU leadership on the portfolio of Commercial Insights & Analytics responsibilities and defined deliverables.
• Own the insights & analytics for the specific assets and advocate and substantiate insights approaches, frameworks, and advanced analytic methodologies vis-à-vis BU and marketing leadership, finance, and other business partners.
• Understand the brand strategy such that an analytics strategy (analytics deployment plan) can be implemented according to the business planning cycle.
• Forge close and highly effective working relationships with BU and brand leadership and with Commercial Insights & Analytics leadership.
• Provide strategic direction and insights to the organization to ensure goal achievement, ROI, and appropriate investment in people, systems, and process needs.
• Advise and review with brand and BU Leadership on the insights plan to drive brand strategy.
• Advocate for customer experience best practices and embed tools and processes such as personas and customer journeys into strategic direction & insights.
• Lead the design and execution of in-depth data analytics projects (data vendor identification, analysis design/business rules, summary, and presentation of results).
• Advocate for BU and brand management adherence to standard insights approaches, frameworks, and methodologies.
• Collaborate cross-functional with Field Platforms & Operations and Digital & Tech on field reporting tools and analyses.
• Facilitate forecast assumption generation and alignment between Forecasting and Brand Management.
• Articulate commercial data needs and views on standard integrated reporting platform.
• Oversee Marketing Mix Modeling and Investment ROI analyses via subject matter experts on team.
• Innovate through pilots and experiments in collaboration with Decision Intelligence Platforms & Innovation Lead.
• Supervise staff; organize and prioritize work, write/conduct performance reviews, train/develop, and manage work performance.
• Manage off-shore and on-shore Global Capability Center resources.
• Communicate goals clearly to employees to ensure understanding and success in achieving them.
• Motivate and inspire employees to do their best work through coaching.
• Propose and manage funding for Insights & Analytics deliverables.

Basic Qualifications

• Bachelor's Degree.
• 10 years or greater of professional experience, full-time employment, in a life sciences company (or related) or in a management consulting firm, or market research firm combined with knowledge of pharmaceutical industry.
• Most recent professional experience includes 5 years or more of direct line and matrix leadership of teams / agencies / vendors / third parties.
• Able to demonstrate business acumen, analytical, quantitative, and qualitative analysis/synthesis skills.

Preferred Qualifications

• Bachelor's degree in Business, Math, Life Science, Social Sciences (Economics), or Engineering.
• MBA or advanced degree in one of the disciplines above.
• Knowledge and experience in hepatology and immunology indications.
• Familiarity with AI tools.
• Demonstrated experience influencing senior commercial leadership.
• Direct line leadership experience must include employee development, coaching, hiring, and performance management.
• Strong communication and presentation skills as evidenced through impactful management presentations, conference presentations, and/or publications.
• Proven and advanced collaboration skills, and cultural sensitivity.