Community Liaison
UHS
Summary
Windsor Laurelwood is seeking a Community Liaison. The ideal candidate for this position is a "Road Warrior" who is able to conduct the duties of the community liaison position in the Cleveland Metro area.
Job description
The Community Liaison directly serves as the liaison between the facility, the community, and referring agencies. In this role you will be directly responsible for creating demand for the facility's services through the effective application of ethical marketing principles and sales methods. In collaboration with the Director of Business Development and Business Development Team, you present a positive and professional public image of the facility within the community. As a member of the Business Development Team you will be responsible for implementing the facility's strategic sales plan, enhancing the facility's brand/image, effectively managing their assigned territory and accounts, and works to achieve departmental and facility business development goals.
Key Responsibilities
- Develop and maintain relationships with hospitals, physicians, schools, community agencies, employers, EAPs, and other referral sources.
- Conduct regular field-based sales and marketing activities, including approximately 30 sales calls per week.
- Manage assigned accounts and identify opportunities to increase referrals and service utilization.
- Promote behavioral health and substance use treatment programs within the community.
- Coordinate outreach events, educational presentations, health fairs, and networking opportunities.
- Serve as a resource for referral partners by assisting with service coordination and problem-solving.
- Collaborate with admissions, utilization review, and other hospital departments to support a positive referral experience.
- Track referral activity, maintain account records, and prepare weekly and monthly reports.
- Participate in strategic planning and marketing initiatives to support organizational growth.
- Represent the hospital professionally while maintaining strong customer service standards and community relationship.
- Daily travel in a defined geographic territory which includes Portage County, Summit County, Ashtabula County, and Geauga County.
Requirements
- Bachelor's degree in marketing, business or related field required; experience may be evaluated on a case-by-case basis in lieu of a degree
- Prior marketing and/or sales experience within a behavioral healthcare setting preferred
- Three years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred
- Must possess a valid Driver's License
- Prefer knowledge of the Northeast Ohio behavioral health marketplace, insurance plans, target markets and referral sources, psychiatric and chemical dependency treatment and age-specific programming
- Must possess demonstrated business development concepts, sales abilities, competency in computer usage, and excellent written and oral communication skills
- Knowledge of and skills in application of marketing and sales principles
- Creativity and flexibility
- Skills in data collection analysis and interpretation
- Record of adherence to deadlines
- Customer service skills
- Willingness to travel, including overnight travel as required
Benefits
- Competitive Compensation
- Generous Paid Time Off
- Medical, Dental & Vision
- Prescription Drug Plan
- 401(k) Matching
- Discounted Stock Plan
- Career Development Opportunities
Company overview
Universal Health Services, Inc. (UHS) is one of the nation's largest and most respected providers of hospital and healthcare services, operating as a Fortune 300 corporation headquartered in King of Prussia, Pennsylvania. Founded in 1979, UHS has grown into a major healthcare enterprise with approximately 99,000 employees and annual revenues exceeding $14 billion. The company operates through its subsidiaries, managing 29 acute care hospitals, 331 behavioral health facilities, and 60 outpatient and other facilities across 39 U.S. states, Washington D.C., Puerto Rico, and the United Kingdom. UHS provides comprehensive healthcare services including acute care, behavioral health treatment, cancer centers, and ambulatory surgical centers. The company's strategy focuses on building or acquiring high-quality hospitals in rapidly growing markets and investing in advanced medical equipment and skilled personnel to become the leading healthcare provider in each community it serves. UHS is publicly traded on the New York Stock Exchange (NYSE: UHS) and has established a strong reputation for delivering compassionate, high-quality care while maintaining financial stability and operational excellence.