Congress Engagement Strategy Manager

This is a senior, partnering role. The Engagement Strategy Manager works hand in hand with Medical Affairs, Brand, and other cross-functional leaders to align narrative and messaging across cross-functional, multi-brand, and TA-level congresses, and to ensure every congress presence is purpose-driven, appropriately structured, and positioned to deliver meaningful outcomes for Genentech and for participating HCPs.

Key Responsibilities

1. TA Congress Strategy Optimization

• Develop a broader therapy-area congress strategy tailored to TA needs, brand maturity, and product life cycle
• Read the portfolio and pipeline to anticipate demand, the right congresses to prioritize, and timing across the year
• Set the congress calendar for the therapy area and define the presence type and objectives for each congress
• Support the definition of measurable congress objectives that align to TA and brand strategy
• Translate standardized congress engagement products and cross-functional demand into TA-specific congress scope and activation plans

2. Stakeholder Orchestration

• Ensure brand, medical, and other functions are coordinated so that narrative and messaging align at cross-functional, multi-brand, and TA-level congresses
• Act as the primary strategic partner for Medical Affairs, Brand, and other functional leaders on TA congress strategy
• Orchestrate cross-brand and functional congress presence to optimize effectiveness and cost
• Provide guidance on congress vendor strategy and governance (e.g., booth/exhibit vendors, meeting planners, housing and travel partners)
• Collaborate with the Event Operations Manager and BPO/BPM to activate TA, brand, and medical needs, and to ensure congress readiness for delivery

3. HCP Engagement & Governance

• Ensure congress-related HCP engagements are appropriately classified (for example, promotional or non-promotional) and aligned with HCO engagement standards
• Provide guidance to keep congress intent aligned with internal policies and compliance frameworks, and act as an escalation point for congress-related collaboration considerations

4. Insights

• Ensure TA-level congress strategy and congress-level objectives are defined and documented
• Provide data-driven performance overviews of TA congress program health
• Collaborate with the BPO/BPM to measure congress performance against TA strategic objectives
• Synthesize insights across congresses to refine future congress strategy, and share structured feedback with Execution Leads to improve future congress activation quality

5. Society & Omnichannel Engagement Integration

• Serve as the connective layer between congress strategy and Genentech's broader omnichannel and product ecosystem, ensuring congress presence complements CRM, digital, and other engagement channels rather than operating in isolation
• Maintain working fluency in end-to-end HCP customer journeys, understanding how congress touchpoints fit within pre-congress, onsite, and post-congress omnichannel engagement
• Partner with product and platform owners (for example, omnichannel, content, and CRM product teams) to ensure congress engagement products and standards align with Genentech's broader product operating model
• Build and maintain relationships with key medical and scientific societies relevant to the TA (for example, ASCO, ASH) to inform congress strategy, sponsorship approach, and long-term society engagement planning
• Define and track measurement frameworks for congress and society engagement effectiveness, ensuring alignment with compliant measurement approaches
• Orchestrate congress activity as part of the broader always-on engagement plan, coordinating timing and sequencing with other channel owners to avoid duplicative or conflicting HCP outreach

Who You Are

• You have a Bachelor's degree required (life sciences, business administration, etc.)
• You have 9+ years of experience in pharmaceuticals, 5+ years experience in congress or event strategy, partnering with brand and medical teams
• Deep therapy-area knowledge and strong scientific fluency, with the ability to connect pipeline and portfolio priorities to engagement strategy
• Experience setting strategy for major medical congresses (e.g., ASCO, ASH, etc.)
• Strong command of HCP engagement compliance, governance frameworks, including FMV
• Proven stakeholder management and strategic planning skills in cross-functional environments
• Experience supporting global or regional therapy-area congress strategies
• Experience working with omnichannel engagement approaches, product operating models, and end-to-end customer journey design and measurement
• Familiarity with FMV frameworks and engagement governance considerations
• Experience working with global operating models and shared services teams

This role is based in South San Francisco and offers a hybrid schedule working 3 days per week on campus. Relocation benefits are NOT available on this posting.