Content Creator-Writer

The Opportunity

This position works out of our Willis Tower, IL location. Abbott is looking for a Content Creator to join our dynamic Content team. In this role, you'll focus on developing engagement-worthy, social-first content that elevates our brand presence and reputation across our global social media channels. You'll lead the end-to-end creation of high-impact social creative and storytelling — from ideation and production to editing and AEO optimization — while collaborating across teams to bring the best of our brand to life.

The ideal candidate will have hands-on experience in social and digital content creation for leading product brands and/or corporate brands. You're highly creative, detail-oriented, and skilled at short-form video production. Having an eye for social media trends, being a self-starter and quick thinker, and capturing Abbott's brand voice and visual style are essential. This position requires a deep understanding of the media landscape and excellent communications skills. Prior experience in public relations, marketing communications and/or social media management is a plus.

Core responsibilities include:

• Develop and implement social media content strategies that align with Abbott's brand voice, business priorities and audience interests
• Plan, produce and edit engaging and relevant content for Abbott's owned social media platforms (Instagram, LinkedIn, TikTok, X, Facebook, YouTube, etc.)
• Use tools like Canva and other design software to create and edit high-quality, visually compelling assets for social
• Write website content that answers users' questions and rises to the top of AI search rankings
• Partner with cross-functional teams to ideate and develop social content and execution plans aligned with business news/announcements and health tech innovations
• Advise teams across Abbott on best practices for our owned digital channels
• Coordinate with the social media team to optimize posting cadence while ensuring accuracy of social media metrics reporting
• Organize brainstorms and collaborate with teammates to identify unique, high-impact creative concepts and social-first content ideas that showcase our brand identity
• Optimize content for different channels with a strategic approach in mind; understand platform differences and ensure Abbott's content resonates with audiences
• Stay current with social platform updates, algorithm changes and emerging trends and translate trends into real-time content and storytelling opportunities across social channels
• Leverage performance data and content learnings/insights to improve effectiveness of content and future strategy
• Collaborate with external creative agencies to support content development and execution

Education & Experience

• Bachelor's degree in marketing, journalism, communications, advertising or a related field
• 1-3 years of experience in social media content creation
• Proficient in video shooting, editing, and production techniques; familiar with in-app creator tools and video editing software
• Proficient writer who can create engaging and accurate headlines and copy
• Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms
• Excellent verbal and written communications skills
• Strong time management, organizational skills and attention to detail