Content Marketing Manager
Chiesi Group
Summary
The Content Marketing Manager supports the U.S. CARE Marketing Team by leading executional, derivative, and maintenance work for assigned brands. This role helps bring approved brand strategy to life by managing promotional assets, campaign updates, field tools, digital tactics, and review-ready deliverables from intake through completion.
Job description
Brand Execution & Project Leadership
- Lead execution of approved brand initiatives, including emails, digital content, sales materials, campaign updates, and other promotional assets.
- Manage projects from intake through delivery, including scope, requirements, stakeholder alignment, approvals, timelines, risks, and closeout.
- Translate Product Manager direction into actionable deliverables and escalate decisions related to strategy, messaging, claims, prioritization, or budget.
- Facilitate project status meetings, drive accountability, and proactively resolve issues impacting timing, quality, scope, or budget.
- Ensure all deliverables align with approved strategy, brand standards, compliance requirements, and business objectives.
Agency, Review & Campaign Management
- Manage agencies, vendors, and execution partners by providing clear briefs, feedback, priorities, and delivery expectations.
- Lead PRB/MLR review execution, including submission preparation, annotations, comment resolution, approvals, and final release coordination.
- Maintain quality and compliance across claims, references, documentation, version control, and promotional review requirements.
- Partner with Marketing Communications and cross-functional teams to improve execution, review readiness, and operational effectiveness.
- Coordinate campaign activation, measurement, reporting inputs, and handoffs across digital, CRM, operations, and reporting teams.
- Capture campaign insights, field feedback, and performance learnings to drive continuous improvement.
Financial Management & Development
- Manage project budgets, estimates, SOWs, purchase orders, invoices, vendor documentation, and spend tracking.
- Partner with Product Managers, Finance, Procurement, and agencies to ensure effective budget and resource management.
- Escalate significant budget, investment, timeline, or scope decisions as needed.
- Support project closeout activities, including documentation, invoice reconciliation, and asset handoff.
- Build leadership, project management, and digital marketing capabilities through ongoing development and learning opportunities.
Requirements
- Bachelor's degree required, preferably in marketing, communications, business, life sciences, or a related field.
- Minimum 4-5 years of experience in pharmaceutical, biotech, medical device, healthcare marketing, marketing operations, agency account management, or another regulated environment.
- Experience with promotional material development, PRB / MLR review, campaign execution, field materials, digital tactics, or multichannel marketing.
- Experience working with agencies, freelancers, creative partners, internal production teams, or cross-functional executional partners.
- Strong project management skills, with demonstrated ability to manage multiple priorities, deadlines, inputs, feedback cycles, and stakeholders.
- Experience preparing materials for regulated review, including annotations, references, routing, comment resolution, and approval tracking.
- Strong written and verbal communication skills, with the ability to provide clear direction, summarize decisions, and escalate issues appropriately.
- Strong attention to detail and ability to maintain quality in a fast-paced, deadline-driven environment.
- Familiarity with Smartsheet, Veeva PromoMats, CRM, marketing automation, digital asset management systems, or related marketing operations tools.
- HCP marketing, hospital product, acute care, or specialty pharmaceutical experience.
Benefits
- Comprehensive healthcare programs
- Work-life balance initiatives
- Relocation support
- Performance bonuses
- Flexible working arrangements
- Remote work options
- Tax assistance services
Company overview
Chiesi Group is a research-oriented international biopharmaceutical company headquartered in Parma, Italy, with over 85 years of experience in the pharmaceutical industry. Founded in 1935 as a family-owned business, Chiesi has grown into a global pharmaceutical group with 31 affiliates worldwide and more than 7,500 employees. The company specializes in developing and marketing innovative therapeutic solutions across three main business areas: respiratory health (AIR), rare diseases (RARE), and specialty care (CARE). Chiesi is particularly recognized for its leadership in respiratory treatments, including inhalers for asthma and COPD, as well as its growing portfolio in rare disease therapies following the acquisition of Amryt Pharma. As a certified B Corporation since 2019 and a Benefit Corporation in Italy, the US, France, and Colombia, Chiesi is committed to sustainable business practices and has set ambitious goals to achieve net-zero greenhouse gas emissions by 2035. The company invests significantly in R&D, allocating over 24% of its revenues to research and development, making it one of the top Italian pharmaceutical companies for R&D investment. With a strong global presence and a focus on patient-centered innovation, Chiesi continues to expand its therapeutic offerings while maintaining its commitment to social and environmental responsibility.