Content Production Lead

A Day in the Life

The Content Production team develops and delivers short-form content that supports enterprise storytelling, campaign execution, audience engagement, and digital communications priorities. This function partners closely with Brand Storytelling, Channel, Campaign, Creative, Communications, Paid Media, and Digital teams to plan, produce, optimize, and scale content across enterprise platforms. This role is based onsite at Medtronic Operational Headquarters (OHQ) in Minneapolis, Minnesota. The position leads content production operations, manages a team of content producers, and helps establish scalable processes, governance, and responsible AI-enabled workflows that improve content quality, efficiency, and reuse.

The Content Production Lead manages the planning, prioritization, development, and delivery of short-form content across enterprise channels. This people leadership role oversees content production operations, coordinates cross-functional stakeholders, and establishes scalable workflows that support high-volume content creation, optimization, and asset reuse while aligning with audience, channel, and campaign priorities.

Primary Responsibilities

• Lead a team of content producers responsible for the creation and delivery of short-form content across enterprise channels.
• Translate approved content priorities, campaign needs, and channel requirements into production plans, schedules, and deliverables.
• Coordinate with Brand Storytelling, Creative, Communications, Digital, Paid Media, Campaign, and Channel teams to manage intake, workflows, reviews, approvals, and asset delivery.
• Develop and implement scalable production processes, templates, governance models, and content operations standards that improve speed, consistency, and collaboration.
• Identify, pilot, and operationalize responsible AI-enabled workflows that support content planning, ideation, drafting, optimization, metadata management, asset reuse, and performance reporting.
• Apply audience insights, content performance data, search trends, and social listening findings to inform content development and optimization decisions.
• Manage competing priorities, resources, dependencies, and production timelines across multiple concurrent initiatives.
• Monitor content production performance and drive continuous improvements that increase content quality, efficiency, discoverability, and reuse.

Required Qualifications

• Bachelor's degree with 5+ years of experience leading content production, editorial operations, social content production, digital storytelling, communications programs, or content operations OR Advanced Degree with 3+ years of experience.
• Experience leading content production workflows and coordinating cross-functional stakeholder groups.
• Experience developing scalable processes, governance models, workflow improvements, and content production standards.
• Experience using project management, workflow management, or content operations platforms to manage work and production schedules.
• Experience using analytics, audience insights, performance reporting, and AI-enabled tools to support content production and optimization.

Preferred Qualifications

• Experience managing content producers or creative production teams.
• Experience supporting enterprise social media, digital marketing, content marketing, or integrated communications programs.
• Experience producing social-first content, short-form video, and platform-specific digital content.
• Experience implementing AI-enabled content operations, content reuse strategies, or editorial workflow automation.
• Experience working with content management systems, digital asset management platforms, and enterprise publishing tools.