Customer Marketing Lead, Startups

About the role

We're hiring a Customer Marketing, Startups Lead to own our strategy for how Anthropic shows up in market with the startups building on Claude, from early-stage founders to our largest AI-native customers. You'll figure out how we can help startups grow, and find creative ways to amplify their stories to inspire more companies to do the same. This is a role for someone who has led marketing at a startup and knows what founders need.

You'll work closely with our Startups account teams to decide where co-marketing will create real value for both the startup and Anthropic. For the startups we prioritize together, you'll work directly with founders and their teams as a marketing partner on channels and the joint messages we take to market. Many of these companies don't have big marketing teams yet, so you'll also advise them on storytelling and growth.

This role is deeply cross-functional. You'll work with Startups Sales leadership, Startup Partnerships, Segment Marketing, Field Marketing, Partner Marketing, Product Marketing, Brand, Comms, and Legal. You'll set direction with senior leaders here and at our customers, and lead a team of startups customer marketers while staying hands-on in the work yourself.

Key responsibilities

• Own startups co-marketing, including deciding which startups and moments are worth investing in
• Be a marketing partner to founders and CEOs on channels and joint messaging, and advise companies without built-out marketing teams on storytelling and growth
• Partner with Startups Sales leadership and embed in the deal flow so you can see deals coming and plan how co-marketing can support them
• Work with account teams on the market development funds (MDF) in startup contracts, and own how those funds are deployed
• Build programs that bring co-marketing to hundreds of startups, beyond our top accounts
• Set the bar for startup storytelling and find creative ways to amplify those stories, from case studies and founder films to content on how startups use Claude
• Find opportunities to bring startups into Anthropic's launches and campaigns
• Work with Startup Partnerships and Segment Marketing on the Claude Startups program and our relationships with VCs and accelerators
• Build a feedback loop that shares what founders care about with Anthropic's leadership and GTM teams
• Lead and develop a team of startups customer marketers

Minimum qualifications

• Have been a trusted advisor to founders and CEOs, and enjoy working closely with them
• Know when co-marketing will create real value for both companies, and when it won't
• Are a strong storyteller and writer who can tell what makes a founder's story worth telling
• Have a deep read on what startups want, and can quickly see what will help a small marketing team most
• Have led senior cross-functional work across Sales, Marketing, Product, and Comms
• Can influence teams you don't own, and are comfortable presenting to executives
• Have strong taste and judgment, and can say no, including to senior leaders
• Are a player-coach, comfortable setting direction for a team and doing the hands-on work yourself
• Are comfortable with technical products and can talk credibly with technical founders
• Can keep up with a fast pace
• Already use Claude in your own work
• Care about Anthropic's mission

Preferred qualifications

• Have 12+ years in B2B marketing, including senior marketing leadership at a startup, like CMO, VP of Marketing, or Head of Marketing
• Been a founder or an early marketing hire at a startup
• Worked in AI, developer tools, or another technical category
• Worked at a company that sells to startups
• Built relationships with VCs and accelerators
• A network of founders and startup marketing leaders
• Run co-marketing programs with real budget behind them