Dental Equipment Sales and Product Specialist for VHF

Position Summary

Responsible for driving sales and revenue growth within an assigned geographic territory by developing and supporting reseller partners, managing sales opportunities, and providing product demonstrations, training, and technical expertise throughout the sales process.

Essential Functions / Responsibilities

• Drive sales and revenue growth within the assigned territory by supporting reseller partners, managing sales opportunities, increasing brand awareness, and expanding vhf's market presence.
• Develop and maintain strong relationships with reseller partners and their sales teams to increase product knowledge, strengthen sales positioning, support customer opportunities, and grow sales within the territory.
• Manage and support sales opportunities in coordination with reseller partners, including opportunity follow-up, joint sales calls, product demonstrations, quote preparation, and support throughout the sales process.
• Train and support reseller sales teams on vhf products, applications, competitive positioning, and key selling points through in-person and virtual training.
• Provide product demonstrations and training to dental professionals and end-users on vhf milling machines and software.
• Provide limited first-line troubleshooting related to vhf equipment and CAM software; escalate service, repair, and advanced technical issues to appropriate technical support personnel.
• Manage territory activity and maintain accurate records of sales opportunities, reseller activity, demonstrations, customer interactions, and other key sales activities using company-designated systems and reporting tools.
• Represent vhf within the assigned territory through reseller sales meetings, local events, trade shows, customer visits, co-travel with reseller representatives, and other sales activities as needed.
• Other duties as required.

Required Skills and Experience

• Strong verbal and written communication skills.
• Excellent interpersonal and customer service skills with a professional, friendly, and solution-oriented approach.
• Strong presentation and product demonstration skills across in-person and virtual formats.
• Strong sales talent with the ability to understand customer needs, communicate product value, and support opportunities through the sales process.
• Strong aptitude to comprehend, apply and explain CAD/CAM equipment and software.
• Strong aptitude to comprehend, apply and explain relevant clinical dental treatments and workflows and corresponding CAD/CAM applications and solutions.
• Business acumen.
• Analytical thinking and troubleshooting skills.
• Excellent organizational and time-management skills with the ability to effectively manage a multi-state territory.
• Ability to work successfully both independently and as part of a team.
• Highly motivated, self-directed, and results oriented.

Preferred Skills and Experience

• Prior sales, sales support, territory management, or business development experience.
• Prior CNC or CAD/CAM experience.
• Dental office or dental laboratory experience (e.g. Dental Assistant, Certified Dental Technician).
• Experience with technical equipment, software, product demonstrations, and training.

Required Certifications and Licenses

• High school diploma or equivalent.
• Technical degree (vocational school or associate degree) or five years of experience in the field or a related area.
• Valid driver's license.

Physical Demands

Ability to lift up to 50 lbs.