Digital and Marketing Content Specialist

Position Summary

Supports Minaris' digital presence, content development, and demand generation efforts for Minaris Advanced Testing. This role helps translate complex scientific, analytical, and regulatory topics into clear, customer-focused content that strengthens brand visibility, supports commercial growth, and enables the Sales team.

This is a hands-on role suited for a scientifically trained marketer or early-career scientific professional with strong digital aptitude, excellent communication skills, and the ability to manage multiple projects in a fast-paced environment. The Specialist will support social media, website content, search engine optimization (SEO / GEO), nurture campaigns, and sales enablement tools for Minaris' Testing portfolio.

Essential Functions and Responsibilities

• Support Minaris' digital marketing activities, including website updates, landing pages, campaign pages, and content optimization.
• Assist with search engine optimization (SEO) efforts, including keyword research, metadata updates, content refreshes, internal linking, and performance tracking.
• Work within content management system platforms to create, edit, publish, and maintain web content.
• Help ensure web content accurately reflects Minaris' capabilities, technical expertise, regulatory knowledge, and customer value.
• Monitor website performance using analytics tools, such as Google Analytics 4 (GA4), and provide basic insights and recommendations for optimization.
• Coordinate with internal stakeholders and external agency partners to support timely execution of digital projects.
• Identify opportunities to improve user experience, content clarity, and conversion pathways across digital touchpoints.
• Support development of high-quality marketing content for the Testing business, including website copy and landing pages, email campaigns, sales presentations, collateral, videos, and thought leadership articles.
• Translate complex scientific, analytical, and regulatory information into clear, accurate, and customer-centric content.
• Work closely with technical and commercial stakeholders to ensure content is scientifically accurate, commercially relevant, and aligned with Minaris' brand voice.
• Support content updates tied to new service launches, assay capabilities, regulatory developments, and Testing portfolio priorities.
• Support social media planning, drafting, scheduling, and optimization.
• Develop LinkedIn-first content that communicates Minaris' technical depth, expertise, and role as a trusted partner to biopharmaceutical and cell and gene therapy customers.
• Assist with organic and paid social media campaigns, including copy development, asset coordination, audience setup, and performance tracking.
• Help develop content calendars that align with campaign priorities, service launches, thought leadership, and commercial needs.
• Track engagement metrics and identify opportunities to improve reach, clarity, and audience relevance.
• Provide occasional support for testing related events and industry conferences, including coordination of logistics, digital promotion, and alignment of messaging and materials with campaign objectives.
• Attend selected global industry events as needed to support brand presence, content capture, campaign activation, and commercial engagement.
• Manage multiple content, digital, and campaign projects simultaneously while maintaining quality and timelines.
• Proactively identify project risks, content gaps, stakeholder needs, and process improvement opportunities.
• Coordinate reviews with technical, regulatory, quality, legal, commercial, and marketing stakeholders as needed.
• Maintain clear communication on project status, next steps, timelines, and dependencies.
• Serve as a reliable, detail-oriented contributor within integrated marketing campaigns.

Knowledge, Skills & Ability

• Strong scientific foundation in biologics, biopharmaceutical development, analytical testing, biosafety testing, cell and gene therapy, immunology, molecular biology, virology, biochemistry, or a related field.
• Ability to understand and communicate complex scientific and technical concepts clearly for B2B life sciences audiences.
• Strong written and verbal communication skills.
• High attention to detail, with the ability to produce polished, accurate, and brand-aligned content.
• Strong digital aptitude and comfort learning new systems, platforms, and tools including LLMs.
• Working knowledge of CMS platforms, SEO principles, web analytics, social media platforms, and marketing automation tools.
• Ability to manage multiple projects, deadlines, stakeholders, and priorities at once.
• Proactive problem-solving mindset with a willingness to ask questions, recommend solutions, and move work forward.
• Strong organizational skills and ability to maintain content libraries, project trackers, and campaign documentation.
• Analytical mindset with the ability to review performance data and recommend practical improvements.

Education & Experience

• Bachelor's degree in life sciences, biology, molecular biology, immunology, virology, marketing, communications, or related field.
• 2-4 years of experience either hands on experience in a lab setting, or commercial/marketing roles.
• Strong scientific writing, technical communication, or marketing communications experience through academic, internship, agency, industry, or postdoctoral work.
• Demonstrated ability to communicate scientific or technical topics clearly and accurately.
• Experience managing multiple projects, deadlines, or stakeholders.