Digital Content Creation Manager

The Position

The Digital Marketing organization and content subchapter bring together creative strategists, specialists, and communicators dedicated to delivering cohesive global campaigns. Working in close collaboration with design and SEO specialists, campaign managers, communicators, and cross-functional teams, the department ensures all scientific, technical, and digital marketing elements align with brand design, Divisional Standards, and the Digital Marketing Playbook to promote awareness and understanding of Roche's solutions worldwide.

The Digital Content Creation Manager is responsible for developing, managing, and maintaining high-quality global digital content for digital marketing channels, focusing on creating engaging and informative assets tailored to our target audiences across the world to promote Roche's solutions. Managing content strategy, collaborating with key internal and affiliate stakeholders, and overseeing the end-to-end production of digital marketing assets, this role drives adoption of digital best practices, editorial alignment, and continuous process optimization.

The Opportunity

• Drive and maintain the focus and integrity of the content strategy for key marketing channels within the subchapter, participating in the digital marketing editorial board to ensure appropriate placement, repurposing, and creation of content informed by data-driven insights.
• Collaborate alongside other marketers, design and SEO specialists, campaign manager experts, and communicators to develop cohesive content strategies, and communicate strategy, key tactics, and results to internal and affiliate stakeholders for feedback, alignment, and buy-in.
• Manage agencies, freelancers, and vendors to deliver quality digital marketing assets on tight deadlines, while overseeing budget allocation, controlling costs within defined timelines and strategic objectives, and ensuring adherence to legal, procurement, financial, and brand standards.
• Review existing content, creatively repurpose it into alternative formats when applicable, curate relevant materials across multiple channels, and produce new content tailored to our digital channels, business priorities, and target audiences.
• Deliver engaging digital assets including product pages, reports, white papers, case studies, infographics, and short-form videos/screencasts, supported by creating and maintaining an active content calendar.
• Perform meticulous copyediting, sub-editing, and fact-checking of short-form and long-form content for grammar, spelling, syntax, substance, and flow, ensuring copy is properly referenced with trusted sources and that scientific/technical content aligns with graphics and brand design.
• Ensure all content is strictly on-brand, consistent in style, quality, and tone of voice for each audience, compliant with Roche branding, Divisional Standards, and the Digital Marketing Playbook, while developing guidelines, managing project timelines and expenses, and continuously optimizing processes for quality and efficiency.

Who You Are

• You have proven professional experience in digital content creation, managing content strategy, and overseeing the end-to-end production of high-quality digital marketing assets.
• You bring demonstrated expertise in collaborating with cross-functional teams—including design and SEO specialists, campaign managers, communicators, and affiliate stakeholders—to secure feedback, alignment, and buy-in.
• You possess strong hands-on capabilities in copyediting, sub-editing, fact-checking, and referencing complex scientific and technical materials with trusted sources across diverse short-form and long-form digital formats.
• You demonstrate solid experience managing agencies, freelancers, and vendor relationships, including managing budget allocations, controlling project costs, and enforcing legal, procurement, and brand compliance.
• You are skilled in content curation, editorial calendar management, creative content repurposing, utilizing data-driven insights, and ensuring strict adherence to global brand voice, quality standards, and digital marketing playbooks.