Digital Demand Specialist
Unchained Labs
Summary
Researchers don't find tools for their labs the way they used to. They search, they scroll LinkedIn, and more and more they just ask an AI — and we want Unchained Labs to be the name that comes up every time. As our Digital Demand Specialist, you will turn that digital attention into sales-qualified opportunities.
Job description
The Job
Researchers don't find tools for their labs the way they used to. They search, they scroll LinkedIn, and more and more they just ask an AI — and we want Unchained Labs to be the name that comes up every time. As our Digital Demand Specialist, you will turn that digital attention into sales-qualified opportunities.
You will build our digital strategy alongside our website agency and drive the channels that deliver it — paid, organic, SEO, email and LinkedIn. You'll work with product management and marcom to make sure the content behind it is worth finding and continuously optimize how we turn website visitors into opportunities. You'll connect digital performance to real business results, tracking opportunities through the pipeline to revenue. Quote requests from our website are your measure, and we want to watch them climb.
Responsibilities
- Own digital demand generation strategy across paid, organic, social, SEO and AEO/GEO to drive qualified traffic and quote requests.
- Direct our digital agency, Supreme Optimization, setting priorities, managing projects and holding the team accountable for performance.
- Partner with product management and marcom to develop content that drives search visibility, engagement and conversions.
- Expand our presence in AI search through content optimization and strategic third-party placements.
- Continuously improve website conversion rates, particularly quote request landing pages and forms.
- Track opportunities through Salesforce & Clari to measure pipeline contribution, revenue impact and return on investment.
- Manage the email deployment calendar to drive consistent engagement and demand across the product portfolio.
- Own Unchained Labs' LinkedIn company page strategy, content calendar and performance.
- Analyze channel performance, identify opportunities for improvement and recommend where to invest to generate more demand.
Qualifications
- Bachelor's degree in biology or a related field, or 3–5 years of experience working for a life sciences company.
- Hands-on experience with digital marketing channels, including paid media, SEO, social and email.
- Experience with CRM and marketing analytics platforms, including Salesforce, Google Analytics or similar tools.
- Proven ability to connect marketing performance to pipeline and revenue.
- Experience managing agencies and coordinating cross-functional projects.
- Strong writer who can turn technical science into clear, punchy copy.
Requirements
- Bachelor's degree in biology or a related field, or 3–5 years of experience working for a life sciences company
- Hands-on experience with digital marketing channels, including paid media, SEO, social and email
- Experience with CRM and marketing analytics platforms, including Salesforce, Google Analytics or similar tools
- Proven ability to connect marketing performance to pipeline and revenue
- Experience managing agencies and coordinating cross-functional projects
- Strong writer who can turn technical science into clear, punchy copy
Benefits
- Health Insurance
- Retirement Benefit Programs
- Annual Bonus
Company overview
Unchained Labs is a leading life science tools company founded in 2015 and headquartered in Pleasanton, California. The company specializes in developing innovative analytical instruments and workflow solutions specifically designed for biologics and gene therapy researchers. With a focus on solving complex scientific problems, Unchained Labs provides a comprehensive portfolio of products including protein stability characterization systems, nucleic acid quantification tools, viscosity measurement instruments, buffer exchange solutions, and lipid nanoparticle (LNP) characterization and production platforms. The company's mission is to help researchers break free from inadequate tools by unleashing problem-tackling solutions that make significant differences in daily scientific work. Unchained Labs serves global biopharmaceutical companies, academic research institutions, and biotechnology firms, with products used worldwide to analyze and characterize large, complex molecules. The company was acquired by The Carlyle Group in 2021 for $435 million and continues to expand its product offerings and global presence.