DIGITAL ENGAGEMENT LEAD
Bayer
Summary
As a Digital Engagement Lead, you will play a crucial role in building farmer confidence with digital solutions that provide valuable insights to guide their farming decisions. You will serve as the local digital expert, connecting the Climate FieldView team, New Business Models team, Business Unit Lead, and local sales squad to achieve digital platform targets. Your focus will be on fostering a seamless integration of digital farming solutions at a local level.
Job description
Your Tasks and Responsibilities
- Provide on-farm expertise to assist key customers with the installation and troubleshooting of Bayer's precision agriculture technologies; manage data collection/mapping challenges; diagnose and resolve connectivity issues (e.g., FieldView Drive); educate growers on Bayer's Digital Farming Solutions portfolio
- Act as a coach to squad members to enhance digital acumen; enable customer acquisition, retention, engagement, and digital revenue through solution selling via FieldView and New Business Models
- Identify transformative farmers, dealers, and retailers for digital trial and testing opportunities
- Develop deep expertise on current digital software (FieldView, DMP) and hardware (FieldView Drive); ensure on-farm compatibility and setup
- Provide input to Digital and Crop Mission Teams regarding customer needs and features in development
- Develop use cases for existing and new features; train squad members on these use cases
- Train Field Sales Representatives and dealers on data-driven agronomic decision-making using FieldView
- Support key customers with data acquisition and clean-up
- Train squad members and dealers on the execution of New Business Models workflow
Who You Are
Bayer seeks an incumbent who possesses the following:
Required Qualifications
- Strong communication skills and the ability to influence and motivate key stakeholders
- Position requires driving for the company, possibly under DOT/FMCSA jurisdiction, involving safe hauling of trailers, products, supplies, or equipment
Preferred Qualifications
- Bachelor's degree within an agricultural field preferred
- Minimum of 2 years of experience within digital agricultural platforms
- Experience working closely with seed/chemical sellers, growers, and sales organizations
- 5 years of working experience in agriculture and/or digital field
- Expertise in digital software (FieldView, DMP), hardware, farm equipment compatibility and setup, data collection, and use of data-driven features such as reports and scripting
Requirements
- Strong communication skills and the ability to influence and motivate key stakeholders
- Position requires driving for the company, possibly under DOT/FMCSA jurisdiction, involving safe hauling of trailers, products, supplies, or equipment
- Bachelor's degree within an agricultural field preferred
- Minimum of 2 years of experience within digital agricultural platforms
- Experience working closely with seed/chemical sellers, growers, and sales organizations
- 5 years of working experience in agriculture and/or digital field
- Expertise in digital software (FieldView, DMP), hardware, farm equipment compatibility and setup, data collection, and use of data-driven features such as reports and scripting
Benefits
- Health care
- Vision
- Dental
- Retirement
- Paid time off
- Sick leave
Company overview
Bayer AG is a global life science company with core competencies in healthcare and agriculture, operating as one of the world's leading pharmaceutical corporations. Founded in 1863 and headquartered in Leverkusen, Germany, Bayer operates through three primary divisions: Pharmaceuticals, Consumer Health, and Crop Science. The company's pharmaceutical segment focuses on prescription products for cardiology, women's healthcare, oncology, hematology, and ophthalmology, with blockbuster drugs including Xarelto, Eylea, and Nubeqa. Bayer's Consumer Health division markets well-known over-the-counter brands such as Aspirin, Aleve, Claritin, and Bepanthen. The Crop Science division, strengthened by the acquisition of Monsanto, provides seeds, crop protection products, and digital farming solutions. With approximately 92,815 employees worldwide and operations in 80 countries, Bayer is committed to its mission of "Health for all, Hunger for none," driving innovation in medical treatments, agricultural productivity, and sustainable development. The company maintains a strong research and development pipeline, investing heavily in areas like precision medicine, artificial intelligence applications in healthcare, and sustainable agricultural technologies.