Digital Marketer
Pacific Health Group
Summary
The Digital Marketer will be responsible for creating, implementing, and optimizing Pacific Health Group’s online marketing strategy to amplify our mission, engage target audiences, and drive participation in our programs. This role blends creative storytelling with data-driven strategy—leveraging social media, email marketing, paid advertising, and website optimization to connect communities with our life-changing healthcare services.
Job description
Key Responsibilities
- Develop and manage multi-channel marketing campaigns (social, search, email, display) to increase brand awareness and engagement.
- Create campaign calendars aligned with organizational priorities, health awareness months, and program launches.
- Collaborate with internal teams to ensure digital campaigns reflect current initiatives and service offerings.
- Plan and execute offline marketing campaigns including print advertisements, radio spots, direct mailers, and community bulletin placements.
- Develop brochures, posters, banners, and other physical materials to support outreach teams and event promotion.
- Coordinate with local newspapers, magazines, and broadcast media for ad placements and feature stories.
- Manage vendor relationships for printing, signage, and promotional merchandise.
- Ensure all offline marketing efforts align with brand standards, messaging consistency, and cultural sensitivity for the communities we serve.
- Track the reach, response rates, and overall ROI of traditional campaigns, using insights to guide future strategies.
- Partner with the Publicist and Graphic Designer to integrate traditional media campaigns with digital efforts for maximum visibility and impact.
- Write, edit, and publish content across social platforms, email newsletters, and website pages.
- Partner with the Publicist and Graphic Designer to produce engaging visuals, videos, and stories for campaigns.
- Maintain a consistent brand voice and style across all digital channels.
- Oversee daily posting, engagement, and monitoring on platforms including Facebook, Instagram, LinkedIn, and emerging channels.
- Develop strategies to increase followers, shares, and positive engagement.
- Respond to comments, messages, and inquiries in a timely, professional manner.
- Track and report on key performance indicators (KPIs) for all campaigns.
- Analyze campaign data to make informed recommendations for improving reach, conversions, and ROI.
- Conduct A/B testing to refine ad creative, messaging, and targeting.
- Optimize web pages and blog posts for search engine visibility.
- Collaborate with web developers to ensure the site is user-friendly, accessible, and aligned with marketing goals.
- Update landing pages and service information as needed.
Success Measures
- Increased program inquiries and enrollments generated from digital campaigns.
- Growth in social media reach, engagement, and community size.
- Higher email open and click-through rates.
- Improved conversion rates from paid ad campaigns.
Requirements
- 3–5 years of digital marketing experience, preferably in healthcare, nonprofit, or mission-driven sectors.
- Proven experience managing paid advertising campaigns on Google, Facebook, and Instagram.
- Proficiency with email marketing tools (e.g., Mailchimp, Constant Contact) and social media management platforms (e.g., Hootsuite, Buffer).
- Strong writing and editing skills for digital content.
- Working knowledge of SEO best practices and Google Analytics.
- Ability to interpret data and make data-driven marketing decisions.
- Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.
- Must be willing to work occasional evenings and weekends as needed.
Benefits
- 160 Hours PTO
- 12 Paid Holidays
- Paid Volunteer Hours
- Bereavement Leave
- 90% Employer-paid Medical
- Flexible Spending Account
- Short-Term Disability
- Long-Term Disability
- AD&D
- Employee Assistance Program
- 401(k) with Company Match
- Monthly Stipend
- Professional Development
- Employee Discounts
- Quarterly In-Person Events
Company overview
Pacific Health Group is a leading healthcare management organization based in Carlsbad, California, dedicated to transforming lives through integrated whole-person care. Founded in 2023, the company specializes in providing comprehensive healthcare solutions with a focus on Medicaid populations across multiple states. Their innovative approach addresses the complete spectrum of health needs by combining exceptional managed medical care with comprehensive behavioral health services, vital social support programs, and essential housing navigation services. Pacific Health Group operates through locally managed health plans and strategic partnerships, emphasizing patient-centered care, cultural responsiveness, and community well-being. The organization's Enhanced Care Management programs coordinate medical, behavioral, and social services to meet complex patient needs, while their community support initiatives address upstream drivers of health outcomes. With a team of 51-200 dedicated professionals, Pacific Health Group serves thousands of members by breaking down barriers to healthcare access and creating pathways to wellness that extend beyond clinical settings. Their mission centers on elevating community health through compassionate, equitable, and individualized care that empowers people to achieve their highest potential for life.