Digital Marketing Associate
Anodyne
Summary
The Digital Marketing Associate will support Anodyne’s growth strategy across both consumer and B2B channels. This includes supporting initiatives that drive direct to consumer revenue while also assisting with digital and offline marketing programs that generate new provider and referral leads. This role is ideal for a marketer who enjoys working across eCommerce, digital marketing, content, and brand storytelling in a fast-growing environment.
Job description
Key Responsibilities
D2C Growth & eCommerce
- Support tracking and reporting against revenue and performance goals for Anodyne’s direct to consumer business
- Assist with day to day management of the eCommerce website, including merchandising, content updates, SEO, and UX improvements
- Help support website testing and optimization initiatives focused on conversion and customer experience
- Assist in improving the customer journey from acquisition through retention
Paid Media & Acquisition Marketing
- Monitor and generate reports for paid advertising campaigns across Google, Bing, Meta, and other digital platforms
- Help consolidate reporting into unified dashboards and performance summaries
- Assist with affiliate marketing and customer acquisition initiatives
- Support testing of new advertising channels and campaign opportunities
Brand, Content & Storytelling
- Support Anodyne’s consumer facing and provider facing brand presence across digital channels
- Coordinate and project manage creative assets including copywriting, photography, video, email, and social content
- Assist with blog, educational, and SEO focused content updates
- Help ensure brand voice and visual consistency across all platforms
Email, SMS & Lifecycle Marketing
- Assist with development and execution of email and SMS campaigns for consumers and providers
- Support automated lifecycle marketing flows including welcome, cart abandonment, reorder reminders, and provider education campaigns
- Help manage CRM segmentation, campaign scheduling, and reporting
B2B Digital Marketing & Lead Generation
- Support provider focused landing pages and digital campaigns targeting healthcare professionals and referral partners
- Assist with provider email outreach, educational campaigns, and re engagement efforts
- Help coordinate development of provider facing collateral including brochures, sell sheets, and presentations
- Support digital lead generation initiatives designed to capture and qualify new provider leads
Requirements
- 2 to 5 years of experience in digital marketing, eCommerce, growth marketing, or related roles
- Familiarity with paid media, SEO/SEM, email marketing, social media, and digital reporting
- Strong copywriting and communication skills
- Interest in content creation, storytelling, and brand marketing
- Experience working with consumer brands, healthcare, wellness, footwear, or lifestyle products is a plus
- Data driven mindset with strong attention to detail
- Digital marketing and campaign coordination
- Consumer acquisition and retention support
- Paid advertising platforms including Google, Bing, and Meta
- Email and SMS marketing
- Copywriting and content coordination
- Analytics and performance reporting
- Organization and project management skills
- Ability to manage multiple projects in a fast paced environment
- Strong collaboration and communication skills
- Shopify or other eCommerce platforms
- GA4 and Google Tag Manager
- Klaviyo, HubSpot, or similar CRM/email platforms
- Meta Ads Manager and Google Ads
- Microsoft Excel or Google Sheets
- Canva, Adobe Creative Suite, or Figma a plus
Benefits
- Health Benefits
- Dental Benefits
- Vision Benefits
- 401(k) With Company Match
Company overview
Anodyne is a specialized therapeutic footwear company based in Milwaukee, Wisconsin, that focuses on designing and manufacturing high-quality diabetic and orthopedic shoes. Founded in 2015, the company has established itself as a leader in the medical footwear market by combining meticulous design, quality craftsmanship, and rigorous attention to detail. Anodyne's product line includes a comprehensive collection of therapeutic footwear specifically engineered for patients with diabetes, neuropathy, bunions, hammertoes, plantar fasciitis, and other foot-related medical conditions. The company's innovative approach features double-depth designs, wide toe boxes, removable insoles, and anti-microbial treatments that provide both therapeutic benefits and refined aesthetics. Anodyne maintains ISO certification and CE marking for its products, demonstrating its commitment to quality standards. The company actively participates in major medical conferences and trade shows, collaborating with podiatrists, orthotists, and healthcare professionals to advance patient care through evidence-based footwear solutions. With backing from HealthEdge Investment Partners, Anodyne continues to expand its market presence while maintaining its core mission of delivering unparalleled comfort and therapeutic support to patients with specialized foot care needs.