Digital Marketing Manager
ONI
Summary
Create measurable commercial demand through digital campaigns, content distribution, target-account engagement, and marketing automation.
Job description
Responsibilities
- Design and execute digital campaigns around priority markets, workflows, and commercial objectives.
- Generate and nurture qualified leads through coordinated digital programs.
- Manage marketing automation, audience segmentation, and digital funnel performance.
- Build target-account programs in partnership with Inside Sales, Market Development, Brand Marketing and Product Management teams.
- Work with scientific and content resources to translate technical material into effective campaigns.
- Optimize website, email, paid, organic, webinar, and digital event channels.
- Track campaign-to-pipeline attribution and report on commercial impact.
- Support product launches, webinars, events, and strategic campaigns.
- Continuously test and improve conversion, engagement, and return on marketing investment.
Candidate profile
- 4+ years in B2B digital marketing, preferably in life sciences, biotech, scientific instrumentation, or another technical market.
- Experience with Salesforce/CRM, marketing automation, campaign analytics, and audience segmentation.
- Demonstrated ability to connect digital activity to commercial pipeline.
- Strong written communication and ability to work with technical/scientific subject matter.
- Analytical mindset with a bias toward measurable outcomes.
Requirements
- 4+ years in B2B digital marketing, preferably in life sciences, biotech, scientific instrumentation, or another technical market.
- Experience with Salesforce/CRM, marketing automation, campaign analytics, and audience segmentation.
- Demonstrated ability to connect digital activity to commercial pipeline.
- Strong written communication and ability to work with technical/scientific subject matter.
- Analytical mindset with a bias toward measurable outcomes.
Benefits
- Flexible PTO
- 11 Federal holidays
- 4 Wellbeing days
- 401(k)
- Life insurance
- Medical insurance
- Dental insurance
- Vision insurance
- Employee discounts
Company overview
ONI is a biotechnology company focused on developing innovative solutions in the life sciences sector. The company specializes in advanced research and development activities, leveraging cutting-edge technologies to address complex biological challenges. While specific details about ONI's product portfolio are limited, biotechnology companies in this space typically engage in areas such as drug discovery, therapeutic development, or diagnostic technologies. ONI appears to operate within the competitive biotechnology landscape, where companies work to translate scientific discoveries into practical applications that can benefit healthcare and medicine. The company's focus on biotechnology suggests it may be involved in areas like molecular biology, cell therapy, or genetic engineering, contributing to the advancement of medical science through research-driven approaches. As with many biotechnology firms, ONI likely collaborates with academic institutions, research organizations, and pharmaceutical partners to advance its scientific objectives and bring novel solutions to market.