Digital Marketing Specialist

Position Summary

The Digital Marketing Specialist provides essential support to the digital marketing team. This position is heavily focused on social media execution, email marketing production and day-to-day digital coordination.

The ideal candidate is organized, detail-oriented, eager to learn and comfortable working in a fast-paced environment. You will assist with content creation, scheduling, reporting and basic campaign setup across our core digital channels, helping ensure Caris delivers consistent, high-quality communications that support our brand and product portfolio.

Job Responsibilities

• Assist with drafting, editing and scheduling social media posts across all platforms.
• Maintain the social media content calendar and ensure timely publishing.
• Coordinate with the digital marketing team to ensure content aligns with brand guidelines and campaign goals.
• Compile weekly or monthly performance metrics for reporting.
• Assist with building, formatting, QA and scheduling email campaigns using Salesforce Marketing Cloud Account Engagement (Pardot).
• Support segmentation, list management, and testing (A/B, subject lines, CTAs, etc.).
• Help track and report on email performance metrics (open rate, CTR, conversions).
• Support email and social promotion for webinars, virtual events and conferences.
• Assist with marketing project timelines, task tracking and cross-team communication.
• Help manage MLR (Medical, Legal, Regulatory) submissions and updates.
• Coordinate with internal teams (design, product, sales) to gather assets and ensure deliverables are on time.
• Perform basic website updates or edits (using HTML/CSS or CMS tools) as needed.

Required Qualifications

• Bachelor's degree in marketing, communications, life sciences or a related field.
• Minimum three (3) years of experience in digital marketing, social media or email marketing.
• Familiarity with HTML, or other basic coding languages.
• Experience with social media platforms and scheduling tools (e.g., Hootsuite).
• Experience with email marketing tools (e.g., Salesforce, Pardot, HubSpot)
• Strong writing, proofreading and communication skills.
• Strong organizational skills with the ability to manage multiple tasks and deadlines.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word).
• Demonstrated eagerness to learn new software, tools and digital best practices.

Preferred Qualifications

• In-depth understanding of HTML email development, deliverability best practices and CRM integrations.
• Proficient in Pardot/MCAE, Salesforce, WordPress, native social platforms and content management systems.
• Experience coordinating with vendors or agency partners.
• Exposure to project management tools (e.g., Jira, Asana, Monday.com, Wrike).
• Experience supporting paid social campaigns.