Digital Marketing Specialist (m/f/d)

Responsibilities

• Develop and execute integrated digital marketing campaigns supporting business objectives, product launches, demand generation, and customer engagement initiatives.
• Manage and optimize digital communication channels, including social media and other digital touchpoints.
• Create, edit, coordinate, and publish engaging graphic, visual, and video content tailored to different digital channels and audiences, ensuring consistency with brand guidelines and business priorities.
• Monitor, analyze, and report on digital marketing performance and KPIs, translating data into actionable insights and recommendations to improve engagement, lead generation, conversion, and overall campaign effectiveness.
• Plan and execute email marketing/DEM campaigns, marketing automation, lead generation, and lead nurturing activities.
• Create, update, and optimize landing pages and website content, ensuring an effective and consistent digital customer experience.
• Collaborate with Product Management, Regional Marketing, Sales, and external agencies to coordinate digital initiatives and ensure consistency of messaging across channels and markets.
• Support effective project management, content governance, and digital workflows, leveraging collaboration and project management tools to enhance efficiency, coordination, and scalability.
• Explore and apply Artificial Intelligence tools, AI-powered workflows, and AI agents to enhance content creation, process automation, campaign execution, data analysis, and overall marketing productivity.
• Contribute to the continuous improvement of Bruker's digital presence, website performance, user experience, and online customer interactions.
• Stay up to date with digital marketing trends, emerging technologies, AI developments, and industry best practices, identifying opportunities to continuously improve digital marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business Administration, or a related field.
• Minimum 2 years of hands-on experience in digital marketing, digital communications, or a related field.
• Proven experience in social media management and paid social advertising, preferably including hands-on experience with Meta Ads.
• Strong hands-on experience in digital content creation, including graphics and video, with proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator. Experience with CapCut or similar video editing tools is considered an advantage.
• Strong understanding of digital marketing metrics and KPIs, with the ability to analyze campaign performance, prepare reports, interpret results, and turn data into actionable recommendations.
• Experience with email marketing/DEM, marketing automation, lead generation, and lead nurturing platforms, preferably Marketo, or similar solutions.
• Experience in creating and managing landing pages and website content using CMS platforms such as WordPress, combined with basic knowledge of HTML, CSS, and/or JavaScript.
• Familiarity with project management, content management, and collaboration tools such as Asana and SharePoint.
• Familiarity with Artificial Intelligence tools and technologies, including Microsoft Copilot, AI-enabled workflows, and AI agents, and an interest in applying AI to content creation, automation, analytics, and marketing productivity.
• Strong project management, organizational, and prioritization skills, with the ability to manage multiple projects and deadlines in a dynamic environment.
• Excellent written and verbal communication skills in English; additional languages are considered an advantage.
• Strong interpersonal and collaboration skills, with the ability to work effectively across functions, regions, and cultures.
• Creative, proactive, analytical, and results-oriented mindset, with a strong interest in digital innovation, continuous learning, and measurable business outcomes.