Digital Marketing Specialist

About the role

Sprig Oral Health Technologies is a leader in pediatric dental innovation, focused on delivering high-quality, esthetic, and clinically superior restorative solutions. Our products are designed to improve patient outcomes and support dental practices nationwide. Our company works with pediatric dentists within the private practice, DSO, Hospital, and University space across the globe. As we continue to grow, we are looking for a Digital Marketing Specialist who is passionate about driving results through digital marketing, marketing automation, and data-driven decision-making. If you enjoy building campaigns, optimizing performance, and collaborating across teams to make a measurable impact, we would love to hear from you.

What you'll do

Sprig is seeking an experienced Digital Marketing Specialist to support the planning, execution, and optimization of multi-channel digital marketing campaigns that drive lead generation, customer engagement, and pipeline growth. This role manages day-to-day HubSpot marketing administration and partners closely with Marketing leadership, Sales, Customer Success, Education, and external agency partners to ensure campaigns are launched accurately, on time, and in alignment with business priorities.

Responsibilities

• Execute integrated digital marketing campaigns across web, email, social media, paid media, webinars, tradeshows, and other digital channels.
• Manage HubSpot marketing activities, including campaign setup, emails, workflows, landing pages, segmentation, lists, lead nurturing programs, dashboards, reporting, and related marketing operations.
• Coordinate campaign launches by managing timelines, assets, stakeholders, messaging, and execution details to ensure campaigns are accurate, on schedule, and aligned with business priorities.
• Support website and content optimization through SEO analytics, SEM tactics, digital analytics, and compelling content that attracts, engages, and retains visitors.
• Maintain marketing data quality and lead management processes, including lead routing, lifecycle stages, segmentation, data hygiene, and lead nurturing support.
• Track, analyze, and report campaign performance using metrics such as lead volume, conversion rates, engagement, pipeline contribution, online performance trends, and overall campaign effectiveness.
• Optimize campaign strategy by identifying performance improvement opportunities and partnering with leadership to refine messaging, targeting, channel mix, and campaign approach.
• Collaborate cross-functionally with Marketing leadership, Sales, Customer Success, Education, internal teams, and agency partners to align campaign execution, feedback loops, lead quality insights, and customer engagement outcomes with company goals.

What Success Looks Like

You will be successful in this role if you: Enjoy turning marketing strategy into action. Thrive in a collaborative, fast-paced environment. Use data and analytics to guide decisions and improve performance. Are highly organized and able to manage multiple projects simultaneously. Take ownership and continuously look for ways to improve processes and results.

Qualifications

What you will bring: Strong business acumen and a customer focused mindset. Values mindset. Strong interpersonal and teamwork orientation. Decision making, problem solving, and critical thinking. Excellent verbal and written communication skills. Strong experience with campaign setup, workflows, landing pages, segmentation, dashboards, and reporting. Ability to manage timelines, assets, stakeholders, and launch details. Experience managing external agencies or vendors. Strong project management and organizational abilities. Ability to analyze marketing performance data and translate insights into action.

Minimum Requirements

• Bachelor's degree in marketing or related field.
• MUST have 3+ years of experience in digital marketing / campaign management
• Experience executing multi-channel digital campaigns (email, social, paid, web)
• Experience managing online seminar platforms (GoToWebinar)
• Strong hands-on experience with HubSpot and WordPress
• Working knowledge of SEO, AEO, and digital analytics tools (GA4, Search Console, Looker Studio, etc.)
• Familiarity with paid media platforms (Google Ads, Meta Ads, LinkedIn Ads)
• Experience in B2B or healthcare-related industries