Director, Above Brand Analytics, Neuroscience

Major Responsibilities

• Ensure the coordinated and consistent delivery of Neuroscience data structure, analytic insights and key performance metrics that facilitate franchise leaders to lead their business.
• Ensure consistent methods are deployed in areas that include data management, patient projection and patient flow modeling.
• Build advanced capabilities and adoption within direct and in-direct team members.
• Develop people in their Neuroscience-specific knowledge while also expanding their data analytic tool kit.

Strategy, Insights and Analytics

• Shape Neuroscience franchise and portfolio strategy by translating complex data and analytics into actionable recommendations that inform commercial priorities, investment decisions and execution.
• Provide objective performance narratives that integrate market dynamics, competitive evolution, patient/HCP behavior, access and promotional performance to identify opportunities and risks.
• Lead analytics supporting Neuroscience pipeline and commercialization priorities, including opportunity assessment, market and patient landscape evaluation, forecasting inputs, launch planning and early performance measurement.
• Connect pipeline insights with in-market learnings to inform commercialization strategy and enable successful transition from pipeline to launch.
• Partner with franchise leadership, Finance/Forecasting and other cross-functional stakeholders to provide analytical input into annual planning, long-range planning, forecasting assumptions, SG&A investment, targeting and business optimization decisions.
• Continue to advance analytics capabilities across Neuroscience, developing and gaining stakeholder alignment on a strategic roadmap spanning national and subnational analytics, pipeline analytics, reporting, advanced analytics and scalable decision-support capabilities.
• Anticipate recurring business questions and develop scalable reporting, diagnostic and self-service capabilities that shift the organization from reactive analysis toward proactive performance management.
• Advance Neuroscience reporting and tracking through automation, standardization and streamlined data and analytics workflows, reducing manual effort and improving speed and consistency of insights.
• Anticipate opportunities to improve decision-making through new data sources, analytical methodologies and technology capabilities, partnering with internal teams and external suppliers to develop and scale effective solutions.

Omnichannel, AI & Analytics Transformation

• Lead the Neuroscience AI Builder agenda, partnering with APEX Enterprise and BTS to identify, develop, operationalize and drive adoption of AI-enabled analytics solutions that address priority business needs and improve speed, scalability and quality of decision-making.
• Lead the Neuroscience omnichannel analytics and optimization agenda, integrating HCP, patient, consumer and digital engagement data to identify opportunities to improve customer experience, promotional effectiveness and business performance.
• Establish measurement frameworks and analytical approaches to evaluate channel and tactic performance, identify cross-channel interactions, and translate insights into actionable recommendations for marketing and franchise teams.
• Identify and prioritize opportunities to apply AI, advanced analytics and emerging technologies to recurring business questions, reducing manual effort and accelerating speed to insight.
• Establish appropriate analytical standards and governance for AI and advanced analytics solutions, including data quality, methodology, validation, documentation and adoption.
• Stay current on emerging omnichannel, AI and advanced analytics capabilities and determine where they can practically improve Neuroscience commercial decision-making.

Collaboration and Influence

• Build highly collaborative relationships with APEX Insights and Analytics, APEX Market Access, APEC Data Capabilities COE, Finance/Forecasting, APEX Patient Services, Sales Operations, Consumer marketing team, AbbVie PCS and Marketing/Sales leadership.
• Demonstrate indirect influence in driving franchise success while developing capabilities within APEX.
• Excel in leading through indirect influence with marketing teams, finance teams, innovation team, patient services and external consultants.
• Proactively educate the organization on critical concepts (both within team and outside of team).
• Be an advisor to the President, US Neuroscience, and VPs of each franchise (Migraine, Botox, Psych, and Parkinson's).

Team Leadership

• Lead the above brand analytics team in a manner that ensures the team advances the business, guiding the brand strategy and plan with leading analytic techniques and capabilities across consumer/patient, physician, brand, payor, and channel.
• Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively distill business insights from commercial data sources and advanced analytic capabilities.
• Coach and teach others on functional, technical, and marketing best practices, financial acumen and how to translate complicated information into compelling stories and learning.
• Lead the development of state-of-the-art models that meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability).
• Identify and articulate fact-based spending and pricing principles through detailed analysis of marketplace and consumer dynamics.
• Guide franchise investment decisions from marketing mix/business optimization and other analysis.
• Coach Brand Analytic team members, including franchise financial planning process responsibilities: Pressure test and provide input to forecast assumptions based on knowledge of market, competitive dynamics, and upcoming events.
• Pressure test and provide input into financial planning process, both short term and long-range plans.