Director, AI Creative Content & Innovation
Opella
Summary
As we rapidly integrate Generative AI across our global marketing ecosystem, we're redefining how creative content is imagined, personalized, and scaled. As Director of AI Creative Content & Innovation, you will build and lead this transformation, creating the capabilities, partnerships, and technology ecosystem that power high-impact content across our brands.
Job description
About the Job
This leadership role will be responsible for leading the strategy, development, and execution of AI-powered creative content across the organization's portfolio of brands. This role combines creative vision, technical expertise, operational excellence, and stakeholder leadership to build and scale an enterprise AI content creation capability.
This is a unique opportunity to sit at the intersection of AI, creativity, and marketing innovation, leading a diverse network of creative partners while shaping the future of content production. We're seeking a forward-thinking leader who can translate emerging AI technologies into breakthrough creative outcomes and inspire stakeholders at every level of the organization.
Main responsibilities
- Lead the enterprise AI creative and content strategy, establishing the vision, governance, and roadmap for AI adoption across the organization.
- Build and scale AI-powered content production capabilities across marketing, ecommerce, digital, social, web, video, and emerging customer experiences.
- Evaluate and implement cutting-edge AI technologies that enhance creative quality, personalization, speed, and operational efficiency.
- Serve as the organization's AI creative thought leader, driving innovation, best practices, and cross-functional adoption.
- Manage strategic agency, technology, and production partnerships while overseeing budgets, resources, and performance.
- Measure and communicate business impact through AI performance metrics, ROI analysis, and executive-level reporting.
About you
- Bachelor's degree in Design, Digital Media, Marketing, Creative Technology, Computer Science, Visual Communications, or a related field.
- 10+ years of experience in leading creative teams, agencies, or large-scale content operations as well as digital production, content creation, or integrated marketing.
- Proven experience implementing AI solutions within enterprise creative workflows.
- Strategic and visionary thinker with strong business acumen.
- Ability to bridge creative, technical, and commercial teams.
- Exceptional communication and executive presentation skills.
- Experience leading organizational change and driving AI adoption.
- Passion for innovation, experimentation, and continuous improvement.
Technical Expertise
Experience with leading AI platforms such as:
- LLMs and multimodal AI models (ChatGPT, Claude, Gemini)
- Image generation platforms (Adobe Firefly, Midjourney, Flux, Ideogram, Leonardo AI)
- Video generation tools (Runway, Veo, Kling)
- AI workflow automation and orchestration platforms (n8n, Make, ComfyUI)
- Audio, voice, and synthetic media solutions (ElevenLabs and similar technologies)
- Content enhancement and optimization tools (Magnific, Topaz Labs)
Requirements
- Bachelor's degree in Design, Digital Media, Marketing, Creative Technology, Computer Science, Visual Communications, or a related field
- 10+ years of experience in leading creative teams, agencies, or large-scale content operations
- Experience in digital production, content creation, or integrated marketing
- Proven experience implementing AI solutions within enterprise creative workflows
- Strategic and visionary thinker with strong business acumen
- Ability to bridge creative, technical, and commercial teams
- Exceptional communication and executive presentation skills
- Experience leading organizational change and driving AI adoption
- Experience with LLMs and multimodal AI models (ChatGPT, Claude, Gemini)
- Experience with image generation platforms (Adobe Firefly, Midjourney, Flux, Ideogram, Leonardo AI)
- Experience with video generation tools (Runway, Veo, Kling)
- Experience with AI workflow automation and orchestration platforms (n8n, Make, ComfyUI)
- Experience with audio, voice, and synthetic media solutions (ElevenLabs and similar technologies)
- Experience with content enhancement and optimization tools (Magnific, Topaz Labs)
Benefits
- Company employee benefit programs
Company overview
Opella is a consumer healthcare company specializing in retail health and personal care products. The company focuses on developing and distributing accessible healthcare solutions for everyday wellness needs. Operating in the retail health sector, Opella likely offers a range of over-the-counter products, personal care items, and health maintenance solutions designed for consumer use. While specific product details are not available, companies in this sector typically provide items such as vitamins, supplements, first aid products, personal hygiene items, and other health-related consumer goods. Opella appears to serve the growing market of consumers seeking convenient, retail-based healthcare options that bridge the gap between traditional medical products and everyday wellness. The company's positioning in retail health suggests a focus on making essential healthcare products more accessible to the general public through various retail channels, potentially including pharmacies, supermarkets, and online platforms.