Director, Channel Strategy - US

In this role, you will look across the full channel ecosystem and shape how channels and emerging AI-enabled discovery environments work together. You will set direction and standards that help teams move from isolated channel choices to orchestrated, customer-journey-driven decisions that improve engagement with healthcare professionals and consumers.

Partnering across commercial, brand, customer experience, analytics, and functional teams, you will build scalable frameworks, guide investment decisions, and raise channel maturity across the US market.

Accountabilities

• Lead integrated channel strategy in partnership with the US market, creating frameworks and recommendations that connect paid, owned, earned, and emerging digital channels in support of business objectives.
• Cross-Functional Alignment: Partner with US business stakeholders, brand teams, media, web, content, and medical partners to align channel strategy with portfolio and brand priorities.
• Digital Presence Evolution: Provide strategic guidance on how our digital presence should evolve with changing customer behavior, AI-powered discovery, search trends, and the increasing importance of trusted, well-structured, authoritative content.
• Frameworks and Governance: Develop strategy frameworks and governance principles to improve consistency, quality, and scalability of decision-making across brands with varying digital maturity.
• Measurement and KPIs: Define measurement frameworks and KPIs with analytics teams to assess the impact of integrated channel strategy and enable data-driven optimization.
• Innovation and Experimentation: Identify opportunities across media models, digital experiences, content distribution, personalization, and AI-enabled engagement capabilities.
• Capability Building: Drive knowledge sharing and coach teams by promoting best practices and raising channel strategy maturity across the US organization.

Essential Skills/Experience

• Bachelor's Degree
• 10 years of experience required
• Significant experience in channel strategy, omnichannel strategy, paid media, web, CRM, digital customer engagement, or related disciplines.
• Proven success leading cross-functional strategic programs in a complex, matrixed organization.
• Strong understanding of how channels work together across the customer journey, including experience spanning media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement.
• Demonstrated experience translating complex business and customer needs into clear, integrated strategic recommendations.
• Strong background in measurement and performance evaluation, including KPI development, optimization approaches, and use of data to guide decisions.
• Excellent stakeholder management, communication, and facilitation skills, with the ability to influence senior leaders and align diverse partners.
• Experience working effectively across teams with different levels of digital sophistication, organizational maturity, and business priorities.

Desirable Skills/Experience

• Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals.
• Understanding of US healthcare marketing, including channel considerations for HCP and patient engagement within a compliant and highly regulated environment.
• Understanding of AI-enabled discovery, evolving search behaviors, and how authoritative content and digital signals influence visibility and trust.
• Familiarity with integrated planning across paid, owned, and earned channels.
• Experience working with agencies, analytics partners, and cross-functional commercial teams in large multinational or enterprise environments.
• Knowledge of tools and approaches used in digital analytics, media measurement, web performance, dashboarding, and strategic planning.
• Experience building frameworks, playbooks, or governance models that support enterprise or market adoption.

In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office.