Director, Commercial Excellence & Analytics
BD
Summary
The Director, Commercial Excellence & Analytics drives commercial performance through analytics, business insights, automation, AI enablement, and continuous improvement. Leading a team of analytics and commercial excellence professionals, the role partners with Sales, Marketing, Commercial Operations, and Corporate Commercial Excellence to improve sales force effectiveness, simplify work, enhance decision making, and accelerate growth. Using BD Excellence principles and data-driven insights, this leader identifies opportunities to improve execution, productivity, and business outcomes across the BD Surgery commercial organization.
Job description
This role reports to the VP, BD Excellence & Analytics.
Commercial Excellence
- Lead BD Surgery's commercial excellence strategy in alignment with business priorities and enterprise standards.
- Improve sales force effectiveness through enhancements to forecasting, pipeline management, account planning, territory execution, and customer engagement.
- Drive adoption of commercial best practices, performance management, and management operating systems.
- Partner with Corporate Commercial Excellence to implement tools, capabilities, and strategic initiatives.
- Identify opportunities to accelerate growth, improve productivity, and simplify commercial processes.
Analytics & Business Insights
- Lead delivery of analytics, business intelligence, and decision-support capabilities for commercial leadership.
- Translate data into actionable insights that identify growth opportunities, performance gaps, and business risks.
- Develop KPIs, dashboards, and performance metrics that drive accountability and execution.
- Advance forecasting, funnel management, segmentation, and opportunity identification capabilities.
- Expand the use of predictive and prescriptive analytics to support business decisions.
Automation & AI Enablement
- Develop and execute a roadmap for automation, AI, and digital enablement across the commercial organization.
- Reduce administrative burden and eliminate non-value-added work for sales and analytics teams.
- Deploy AI, workflow automation, and advanced analytics solutions to improve productivity and decision-making.
- Partner with enterprise and technology teams to implement scalable commercial capabilities.
- Establish governance and best practices for responsible AI adoption.
Continuous Improvement & BD Excellence
- Apply BD Excellence methodologies to improve commercial performance, execution, and operating efficiency.
- Lead Kaizen, problem-solving, and process improvement initiatives across the commercial organization.
- Implement management systems, visual management, and governance processes that sustain results.
- Build a culture of continuous improvement, accountability, and data-driven decision making.
- Translate strategic priorities into measurable improvement initiatives and business outcomes.
Leadership & Influence
- Lead, develop, and mentor a team of analytics and commercial excellence professionals.
- Build organizational capabilities in analytics, automation, commercial effectiveness, and continuous improvement.
- Partner with Sales, Marketing, Commercial Operations, Finance, IT, and National Accounts to drive business performance.
- Influence and align stakeholders across functions to execute strategic initiatives and achieve business objectives.
Required Qualifications
- Bachelor's degree
- 10+ years of experience in commercial excellence, sales effectiveness, business analytics, commercial operations, consulting, or related disciplines.
- Success leading cross-functional transformation, commercial performance, or analytics initiatives.
- Experience building and leading high-performing analytics, commercial excellence, or business intelligence teams.
- Strong understanding of sales operations, forecasting, performance management, CRM platforms, and commercial processes.
- Proven ability to influence senior leaders and drive change in a matrixed organization.
- Medical device, healthcare, or other regulated industry experience.
Knowledge & Skills
- Strong commercial and business acumen
- Ability to translate data and insights into business results.
- Knowledge of AI, automation, digital enablement, and process optimization.
- Strong analytical, problem-solving, and strategic thinking capabilities.
- Proficiency with CRM platforms, Power BI, analytics tools, and continuous improvement methodologies.
Travel Requirement
Ability to travel domestically, and sometimes internationally, up to 25-40%, depending on business needs.
Requirements
- Bachelor's degree
- 10+ years of experience in commercial excellence, sales effectiveness, business analytics, commercial operations, consulting, or related disciplines
- Success leading cross-functional transformation, commercial performance, or analytics initiatives
- Experience building and leading high-performing analytics, commercial excellence, or business intelligence teams
- Strong understanding of sales operations, forecasting, performance management, CRM platforms, and commercial processes
- Proven ability to influence senior leaders and drive change in a matrixed organization
- Medical device, healthcare, or other regulated industry experience
- Strong commercial and business acumen
- Ability to translate data and insights into business results
- Knowledge of AI, automation, digital enablement, and process optimization
- Strong analytical, problem-solving, and strategic thinking capabilities
- Proficiency with CRM platforms, Power BI, analytics tools, and continuous improvement methodologies
- Ability to travel domestically and internationally up to 25-40%
Company overview
BD (Becton, Dickinson and Company) is one of the world's largest global medical technology companies, founded in 1897 and headquartered in Franklin Lakes, New Jersey. As a Fortune 500 company, BD specializes in developing, manufacturing, and selling medical devices, instrument systems, and reagents across three primary segments: BD Medical, BD Life Sciences, and BD Interventional. The company's extensive product portfolio includes medical equipment such as syringes, needles, infusion systems, diagnostic instruments, flow cytometers, and surgical devices. With over 70,000 employees worldwide and operations in virtually every country, BD focuses on advancing healthcare through innovations in medical discovery, diagnostics, and care delivery. The company has a rich history of pioneering medical technologies, including the first insulin injection device, the Vacutainer blood collection system, and numerous safety-engineered medical devices. BD's mission centers on improving clinical therapy for patients and enhancing clinical processes for healthcare providers while addressing global health challenges through strategic partnerships and continuous innovation.