Director, Commercial Marketing & Launch Excellence

About the role

Boston Scientific is seeking a strategic, results-driven Director, Commercial Marketing & Launch Excellence to lead global downstream marketing and the field-based Ultrasound Specialist organization supporting our Imaging portfolio. In this highly visible leadership role, you will shape and execute commercial strategies that accelerate revenue growth, expand market adoption and strengthen the customer experience across innovative ultrasound and imaging technologies.

You will translate portfolio priorities into actionable go-to-market strategies, lead commercialization initiatives and build organizational capabilities that support long-term business growth. As a key member of the Imaging leadership team, you will collaborate with Product Management, Sales, Research and Development (R&D), Clinical, Regulatory, Quality, Medical Education and regional marketing teams to deliver successful product launches, advance clinical adoption and improve commercial performance.

Your responsibilities will include

Commercial strategy and business leadership

• Lead the global downstream marketing strategy for the Imaging portfolio, establishing annual and long-term commercial priorities, objectives, resource allocation and performance measures.
• Drive revenue growth, market share expansion, customer adoption and portfolio performance through strategic planning and cross-functional execution.
• Evaluate market dynamics, competitive trends, customer needs and emerging opportunities to inform commercial strategies and investment priorities.
• Represent downstream marketing in strategic planning, annual operating plans, portfolio reviews and business investment decisions.
• Establish performance expectations, monitor business outcomes and implement strategies to address risks, accelerate growth and improve commercial effectiveness.

Product launch and commercialization

• Lead downstream commercialization strategies for new imaging products, platform releases, software enhancements and clinical applications.
• Define go-to-market strategies, customer segmentation, product positioning, messaging, launch objectives and success measures.
• Partner with cross-functional leaders to ensure commercial, clinical, operational and field readiness for successful product launches.
• Establish launch governance and performance metrics to evaluate customer adoption, product utilization, commercial results and opportunities for improvement.
• Advance commercialization excellence by strengthening launch processes, organizational capabilities and cross-functional collaboration.

Ultrasound Specialist leadership

• Lead, develop and retain a high-performing, field-based Ultrasound Specialist organization supporting the Imaging portfolio.
• Define organizational structure, staffing strategies, geographic coverage, deployment priorities and capability development plans.
• Establish competency standards, training requirements, performance expectations and succession plans to build clinical expertise and organizational effectiveness.
• Ensure consistent, high-quality clinical support for product launches, physician education, procedural adoption, workflow integration and ongoing customer success.
• Align Ultrasound Specialist resources with commercial priorities, customer needs and market growth opportunities.
• Build scalable field capabilities that support evolving technologies, clinical applications and business requirements.

Clinical adoption and customer experience

• Lead strategies that strengthen physician confidence, customer proficiency and sustained utilization of imaging technologies.
• Establish priorities and performance measures for clinical adoption, customer education, workflow integration and account development initiatives.
• Partner with Sales, Clinical, Medical Education and Ultrasound Specialists to identify adoption barriers and implement effective solutions.
• Translate customer feedback and field insights into actionable commercial priorities, product enhancement recommendations and continuous improvement initiatives.
• Promote a consistent, high-quality experience for physicians, clinicians and patients through coordinated cross-functional engagement.

Sales enablement and market development

• Define strategies and standards for sales enablement resources, competitive positioning, customer-facing materials and clinical value messaging.
• Lead market development initiatives that expand physician awareness, procedural utilization, customer engagement and market penetration.
• Partner with Sales Training and Medical Education to strengthen field capabilities, product knowledge and commercial readiness.
• Ensure consistent, accurate and compliant communication of clinical, technical and economic value propositions.
• Identify and prioritize emerging customer segments, clinical applications and market opportunities to support sustainable growth.

Physician and external engagement

• Build and maintain strategic relationships with physicians, key opinion leaders, professional societies, customers and industry partners.
• Collaborate with Clinical and Medical Affairs on physician education, advisory boards, evidence dissemination and customer engagement initiatives.
• Represent the Imaging business at strategic customer meetings, industry events and professional society engagements.
• Serve as a commercial leader and subject matter expert, providing strategic recommendations to senior leadership.

Cross-functional and organizational leadership

• Provide strategic direction and decision-making accountability across downstream marketing and field-based clinical specialist organizations.
• Influence and align global stakeholders across Marketing, Sales, R&D, Clinical, Regulatory, Quality, Operations, Finance and Medical Education.
• Establish clear decision rights, functional responsibilities and operating processes to improve collaboration and execution.
• Develop organizational talent, strengthen leadership capabilities and establish succession plans that support long-term business needs.
• Foster a culture of accountability, customer focus, innovation, collaboration and continuous improvement.
• Balance near-term commercial performance with long-term market development, organizational capability building and resource stewardship.

Quality and compliance

• Champion patient safety, product quality and compliance with Boston Scientific policies, quality system requirements and applicable regulations.
• Ensure marketing, promotional, educational and customer-facing activities align with approved product claims and regulatory requirements.
• Establish effective oversight and escalation processes for quality, regulatory and compliance matters identified through customer interactions and field activities.