Director, Communications Insights and Operations
Alcon
Summary
As a Director, Communications Insights & Operations based in Fort Worth, Texas, you will build and lead the Communications Insights & Operations Center of Excellence (CoE) for Global Communications. In this role, you will translate internal, external, digital, and social media data into actionable insights that drive communications strategy, strengthen corporate reputation, and demonstrate business impact. Serving as a strategic partner to the Communications Leadership Team (CLT) and key stakeholders across Corporate, Franchise, Innovation, Marketing, HR, and IT, you will establish measurement standards, enhance reporting and analytics capabilities, and embed data-driven decision-making into communications planning, execution, and continuous improvement.
Job description
In this role, a typical day will include:
- Lead and evolve Alcon's global communications measurement framework, establishing KPIs, dashboards, reporting standards, and benchmarks that demonstrate business impact across internal, external, social, and campaign communications.
- Translate quantitative and qualitative data into actionable insights and recommendations that improve communications effectiveness, audience engagement, message delivery, and resource allocation.
- Provide reputation, media, social listening, stakeholder sentiment, and external intelligence insights to identify trends, opportunities, and potential risks that inform communications strategy and executive decision-making.
- Partner with Communications, Marketing, and agency teams to evaluate campaign performance, media impact, audience reach, and content effectiveness.
- Drive employee listening and internal communications analytics by leveraging engagement data, surveys, feedback, and sentiment insights to improve communication strategies and associate experience.
- Establish and lead the Communications Insights & Operations Center of Excellence, providing governance, measurement standards, planning support, reporting processes, and best practices across the communications function.
- Support annual and quarterly communications planning by helping teams define measurable objectives, target audiences, and success metrics while embedding data-driven decision-making into business processes.
- Lead knowledge management, process improvement, and operational excellence initiatives that streamline workflows, improve efficiency, and strengthen governance across global communications teams.
- Drive the strategy, adoption, and optimization of communications analytics, media monitoring, social listening, dashboard, and AI-enabled technologies.
- Partner with IT, Data & Analytics, HR, Marketing, and external vendors to enhance data accessibility, automation, reporting capabilities, and insight generation.
WHAT YOU’LL BRING TO ALCON:
- Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
- The ability to fluently read, write, understand and communicate in English
- 10 Years of Relevant Experience
Preferred Qualifications
- Experience in a global corporate communications, healthcare, life sciences, medical technology, consumer health or highly regulated environment.
- Familiarity with media monitoring, social listening, reporting and dashboard tools such as Meltwater, Sprinklr, Cision, Brandwatch, Staffbase, Tableau, Power BI, Adobe Analytics, Google Analytics or similar platforms.
- Experience with reputation measurement, stakeholder research, social and employee listening, content performance analytics, survey analysis, message testing or competitive benchmarking.
- Comfort working with data and analytics partners to improve data structure, automation, API integrations, dashboard design and insight generation.
- Experience using AI-enabled tools to improve research, monitoring, reporting, content optimization or predictive insight generation.
- Advanced degree or certification in communications, analytics, business, research, change management or related field.
Requirements
- Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
- The ability to fluently read, write, understand and communicate in English
- 10 Years of Relevant Experience
Benefits
- Health insurance
- Life insurance
- Retirement plan
- Flexible time off
Company overview
Alcon Inc. is the global leader in eye care, dedicated to helping people see brilliantly. Founded in 1945 as a small pharmacy in Fort Worth, Texas, the company has grown into the world's largest eye care device company with complementary businesses in Surgical and Vision Care. As a Swiss-American multinational corporation headquartered in Geneva, Switzerland with major operations in Fort Worth, Texas, Alcon operates in 60 countries and serves patients in over 140 countries. The company's Surgical segment focuses on ophthalmic products for cataract surgery, vitreoretinal surgery, refractive laser surgery, and glaucoma surgery, including implantables, consumables, and surgical equipment. The Vision Care segment comprises daily disposable, reusable, and color-enhancing contact lenses, along with a comprehensive portfolio of ocular health products for dry eye, contact lens care, and ocular allergies. With over 75 years of heritage, Alcon has a long history of industry firsts and makes substantial annual investments in research and development to meet evolving customer needs and advance patient care. The company became an independent publicly-traded entity in 2019 after spinning off from Novartis.