Director Consumer Marketing Kevzara
Sanofi
Summary
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
Job description
About the Job
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
Main Responsibilities
Brand Strategy & Lifecycle Leadership
- Lead the development and evolution of the Kevzara US Consumer brand strategy, ensuring alignment with lifecycle management (LCM) priorities and long-term brand ambition.
- Translate clinical, market, and competitive insights into clear strategic choices and differentiated value propositions for Consumer audiences.
- Partner closely with Medical, Market Access, Insights, Field Leadership, and Global teams to ensure strategic cohesion and executional excellence.
Innovation, Digital, Analytics & AI Enablement
- Drive the adoption of innovative Consumer engagement models, including advanced digital, omnichannel, analytics, and AI-enabled strategies.
- Champion experimentation and test-and-learn approaches to accelerate learning cycles and unlock new growth opportunities.
- Collaborate with data science, digital excellence, and technology partners to embed predictive analytics, personalization, and automation into Consumer marketing.
Cross-Functional & Matrix Leadership
- Influence and align cross-functional partners around strategic priorities, investment decisions, and performance expectations.
- Serve as a senior thought partner to brand leadership, field teams, and executive stakeholders.
- Lead without authority, modeling enterprise mindset, collaboration, and strategic clarity.
Financial Accountability & Performance Optimization
- Own investment prioritization across Consumer marketing initiatives, ensuring resources are allocated to the highest-value opportunities.
- Establish and uphold rigorous ROI/BOI discipline, leveraging analytics to optimize performance and inform future investment decisions.
- Partner with Finance and Insights to develop forecasting assumptions, scenario plans, and performance dashboards.
About You
- 5+ years of progressive experience in biopharma marketing, commercial strategy, or related fields.
- Demonstrated success leading US Consumer brand strategy, preferably across multiple lifecycle stages.
- Strong expertise in digital marketing, omnichannel engagement, analytics, and emerging AI applications in commercial settings.
- Proven ability to lead in a matrix environment, influence senior stakeholders, and drive alignment without direct authority.
- Exceptional strategic thinking, communication, and decision-making skills.
- Experience managing or stewarding significant budgets with a track record of ROI-driven optimization.
Requirements
- 5+ years of progressive experience in biopharma marketing, commercial strategy, or related fields.
- Demonstrated success leading US Consumer brand strategy, preferably across multiple lifecycle stages.
- Strong expertise in digital marketing, omnichannel engagement, analytics, and emerging AI applications in commercial settings.
- Proven ability to lead in a matrix environment, influence senior stakeholders, and drive alignment without direct authority.
- Exceptional strategic thinking, communication, and decision-making skills.
- Experience managing or stewarding significant budgets with a track record of ROI-driven optimization.
Benefits
- Health insurance
- Wellness programs
- Prevention programs
- Parental leave
Company overview
Sanofi is a French multinational pharmaceutical and healthcare company headquartered in Paris, France. Founded in 1973, the company has grown through strategic mergers and acquisitions to become one of the world's leading pharmaceutical corporations. Sanofi operates as an R&D-driven, AI-powered biopharma company committed to improving people's lives through breakthrough science. The company's portfolio spans seven major therapeutic areas including cardiovascular diseases, diabetes, oncology, immunology, rare diseases, neurology, and vaccines. Through its subsidiary Sanofi Pasteur, it is the world's largest producer of vaccines. Sanofi employs over 84,000 people across more than 100 countries and maintains a significant presence in both developed and emerging markets. The company's innovative pipeline focuses on advancing precision medicines and biologics while maintaining a strong commitment to sustainability and ethical business practices. Sanofi's mission centers on chasing the miracles of science to deliver transformative healthcare solutions globally.