Director, Consumer Marketing Team Lead, US HIV Treatments

The Consumer Team Lead will play a critical role in charting the course for significant launches in the HIV market. This is a dynamic opportunity for an experienced leader to lead a Customer Agile Team (CAT) while taking ownership of Brand Strategy and Execution. This position will report to the Executive Director, U.S. Commercial Leader (USCL), HIV Treatments and will be based in the Upper Gwynedd, PA office.

You will lead and mentor a high-performing team, comprised of several direct reports who are brand marketers. Additionally, the CAT consists of experts in campaign design, development, and measurement. Your leadership will translate brand priorities into actionable and innovative plans that drive strategic direction, deliver exceptional value to customers, and exceed stakeholder expectations.

Responsibilities

• Lead brand and HCC strategy development and serve as subject matter expert for market understanding and HCC customer insights
• Develop and implement HCC promotional campaigns and marketing solutions to address complex challenges with innovation and ingenuity
• Generate, synthesize, and leverage insights from multiple data sources to deepen market understanding and inform strategic decisions, optimize promotional impact, and define and track marketing KPIs for continuous improvement
• Deliver compelling presentations to internal stakeholders and external audiences to ensure enterprise understanding of our consumer strategy and execution plan
• Build, lead and mentor a high-performing Customer Agile Team (CAT), comprised of experts in marketing, campaign design, development, and measurement
• Take full responsibility for leading CAT in setting and meeting strategic priorities and quarterly objectives; lead agile planning stages to enable teams to quickly and effectively respond to changing business needs and priorities
• Collaborate with key stakeholders across the enterprise including Data & Analytics, Policy, Payer Marketing, Global Communications, Regulatory, Legal/Compliance, Ecosystem Lead
• Manage agency relationships and budget
• Contribute to broader portfolio strategy by providing insights and recommendations on go-to-market approaches and cross-brand synergies
• Partner with other Directors on Leadership Team to drive transparency, coordination, and prioritization across the team

Education

Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred.

Requirements

• Minimum of 10 years combined experience in pharmaceutical marketing, customer segment marketing and/or payer marketing
• Proven track record in developing and implementing effective marketing strategies and campaigns for pharmaceuticals, covering various stages from clinical development pre-launch planning to brand launch, and post-launch optimization
• Experience leading product positioning, branding and using data to make informed decisions
• Excellent verbal and written communication skills, with the ability to deliver clear, compelling presentations and effectively engage diverse internal and external stakeholders
• Adaptability to change, and a successful history of collaborating with various teams in a team-based setting including marketing, sales, medical, and other cross-functional partners to achieve business results
• Solid business acumen with fiscal management experience
• Experience in HIV preferred
• Deep understanding of omnichannel marketing, including digital and non-digital channels, and experience working with agencies

Preferred Skills

• Understanding of US commercial and regulatory requirements
• Field sales and/or sales leadership experience
• Familiarity with agile tools like Jira and Mural