Director, Content Strategy (Healthcare)
Adelphi Graduate Careers
Summary
Weber Shandwick is seeking a dynamic and experienced Director, Content Strategy with deep expertise in the healthcare, pharmaceutical, and biopharma sectors. This client-facing role requires a versatile strategist who can develop sophisticated content plans for a variety of audiences, including patients, healthcare professionals (HCPs), investors, and employees. You will be responsible for leading content strategy across both product marketing and corporate communications initiatives.
Job description
What you'll do
- Develop and oversee comprehensive content strategies for key healthcare accounts, ensuring alignment with client goals and regulatory requirements.
- Lead the creation of editorial calendars and content plans designed to engage a variety of target audiences across multiple platforms.
- Serve as a subject matter expert on healthcare content, providing strategic counsel to both clients and internal teams.
- Collaborate with cross-functional teams to produce high-quality, impactful content, from long-form thought leadership to social media posts.
- Ensure all content is optimized for discoverability through modern SEO and AI Search best practices.
- Stay ahead of trends in healthcare communications and bring innovative content solutions to the team.
Requirements
- 7+ years of content strategy experience, with a significant portion spent at a marketing or communications agency
- Specialized expertise in the healthcare sector, particularly with pharmaceutical and biopharma clients
- Demonstrated experience creating targeted content strategies for diverse audiences, including patients, HCPs, investors, and the scientific community
- Strong understanding of healthcare regulatory best practices and the nuances of both product and corporate communications in a regulated environment
- Proven experience integrating SEO, AI Search, and social media strategies into broader content plans
- Flexible and adaptable skill set, with a portfolio showcasing work across thought leadership, digital content, and multi-channel campaigns
- Excellent client-facing communication and presentation skills
Benefits
- Medical, Dental & Vision
- 401(k) Matching
- Paid Time Off
Company overview
Adelphi Graduate Careers is the graduate recruitment division of Adelphi Group, a leading global pharmaceutical consultancy and healthcare services organization. Founded in 1986 and part of the Omnicom Corporation since 1998, Adelphi Group provides comprehensive strategic support services across the entire pharmaceutical lifecycle. The company specializes in strategic product development consultancy, health economics and outcomes research, real-world disease understanding, market research, medical communications, and post-marketing brand support services. With a global network of offices across the US, Europe, and Asia employing over 1,000 staff worldwide, Adelphi supports the world's leading pharmaceutical and healthcare organizations to improve patients' lives. The graduate program recruits talented individuals across various disciplines including life sciences, psychology, business studies, and health economics, offering roles in research, health economics, client services, and medical writing. Adelphi has been recognized as the 'Top Pharmaceutical Consultancy in Europe 2025' for its innovation and unique contributions to the life sciences sector.