Director, Creative Marketing - Film & TV (Strategic Partnerships)

Responsibilities

• Serve as a key creative and commercial liaison between Sony Music Publishing (SMP) and strategic partners, translating their creative needs, programming priorities, and content opportunities into relevant talent, repertoire, and creative solutions.
• Develop a deep understanding of strategic partners’ creative strategies, upcoming content, and evolving music needs to proactively identify opportunities across film, television, promos, trailers, advertising, and other media.
• Maintain a strong understanding of the SMP roster and continuously stay informed on new signings, emerging talent, and key songwriter, artist, producer, and creative relationships.
• Communicate partner priorities, briefs, and opportunities clearly and effectively to the A&R team and broader SMP organization.
• Proactively recommend artists, songwriters, producers, and creative teams who align with specific projects, genres, audiences, and creative objectives.
• Curate and facilitate playlists, writing sessions, showcases, introductions, studio visits, and other tailored creative experiences designed to connect strategic partners with the right SMP talent.
• Partner closely with A&R and international teams to identify and deliver the right talent, repertoire, and creative ideas for global content needs.
• Lead the negotiation and issuance of approvals and quotes for high-level sync opportunities, including trailers, promos, and other strategic media uses.
• Manage communication and approvals efficiently and diplomatically with writer approval parties, estates, managers, and other stakeholders, ensuring a seamless experience for both partners and SMP clients.
• Partner effectively across internal SMP divisions and with external partners, building strong relationships through clear, responsive, and solutions-oriented communication.
• Strategically and competitively price SMP repertoire, leveraging a deep understanding of relevant sync history, market dynamics, usage, and fee structures.
• Engage directly with SMP artists and songwriters to develop original songs, covers, and other bespoke creative solutions tailored to specific strategic opportunities.
• Attend showcases, concerts, writing camps, industry events, and other relevant gatherings to identify emerging opportunities and strengthen relationships with SMP songwriters, artists, managers, and the broader creative community.
• Serve as a trusted, proactive creative partner, anticipating needs, bringing forward compelling opportunities, and connecting partners’ content and storytelling with the strongest possible SMP talent and repertoire.
• Help identify and develop new strategic partnerships and creative opportunities that can expand SMP’s reach, strengthen existing relationships, and create new avenues for our songwriters and catalog.

Qualifications

• Bachelor’s degree required; advanced degree a plus
• Minimum of 5+ years of relevant experience in music publishing, synchronization, entertainment, or a related field
• Strong relationships and familiarity with the music and entertainment industries
• Exceptional interpersonal skills with the ability to build and maintain strong, trusted relationships with songwriters, managers, attorneys, estates, clients, and internal teams
• In-depth knowledge of Sony Music Publishing’s catalog and a strong awareness of market opportunities preferred
• Global mindset with an ability to think and operate on an international scale
• Strong understanding of music publishing and synchronization licensing, including copyright, ownership, approvals, and clearance processes
• Proven ability to collaborate effectively across cross-functional teams
• Creative and pragmatic problem-solver with a strategic mindset and the ability to identify and capitalize on opportunities
• Strong business acumen, with experience supporting catalog operations and synthesizing information and data to support decision-making
• Excellent written, verbal, and presentation communication skills
• High level of integrity and discretion in handling confidential information
• Willingness to travel as needed
• Must be authorized to work in the United States