Director, Creative Strategy & Brand Stewardship
Bristol Myers Squibb
Summary
The Director of Design Strategy and Brand Stewardship is responsible for driving excellence across key BMS enterprise platforms, while also stewarding the implementation of creative strategies and governance across the broader organization. Sitting within the Corporate Communications team and broader Corporate Affairs organization, the Design Director will serve as the key liaison and creative consultant to various stakeholders across the organization, that are delivering brand experiences through various online, and offline channels.
Job description
The Director is an exceptional strategist who is also a doer. They can maximize the talents of a cross functional team with a distinct point of view, while creating bold work that sets the bar for quality outputs that deliver on a creative brief. The role requires a leader who is eager to drive the next chapter of corporate creative, while sustaining the current brand foundation. This role serves as a thought partner to the Senior Director, Creative and Brand Strategy and will lead the continual evolution of our brand standards, guidelines and principles - bringing unique ideas and experiences to life.
Major Responsibilities and Accountabilities
- Lead design and creative direction for internal and external corporate brand projects; supporting Tier 1 and leading Tier 2 events and initiatives.
- Collaborate closely with designers, content creators and agency partners to drive creative cohesion.
- Manage agency onboarding, consultations and design reviews for agency partners across the enterprise.
- Implement bold and disruptive design aesthetic, while ensuring assets adhere to brand guidelines.
- Enforces companywide brand standards to maintain the design integrity of internal and external marketing materials and communications.
- Serves as key creative and brand consultant across business partners including, but not limited to, Congress Teams, Talent Acquisition, Facilities, Inclusion & Culture and Corporate Affairs Strat & Ops.
- Supports creative efforts to elevate the BMS reputation by staying informed of trends and behaviors, streamlining processes, and planning improvements.
- Sets the artistic direction of omnichannel content (internal, external and workplace branding).
- Works efficiently and effectively with Project Manager to keep projects on track and meet deadlines necessary to achieve business goals and objectives.
Qualifications
Minimum Requirements
- Minimum education of a bachelor's degree and/or certifications in Graphic Design/Advertising is required.
- Minimum of ten (10) years of corporate or agency experience in design, art direction, design strategy, event design or corporate branding is required.
- Exceptional leadership skills.
- Comfortable with explaining concepts to senior leaders.
- Portfolio demonstrates a body of work encompassing 360 creative campaigns.
- Knowledge of and experience with new media formats.
- An understanding of design, copy, and photography/videography best practices.
- An understanding of brand development and multichannel communications concepts.
- Experience planning and directing photo and video shoots.
- Experience with concepting, designing and the installation process for large scale event spaces.
- Passionate about brands, ideas, storytelling.
- Expert-level proficiency with Adobe Creative Suite, Figma, After Effects and creating storyboards and mood boards.
Requirements
- Minimum education of a bachelor's degree and/or certifications in Graphic Design/Advertising is required.
- Minimum of ten (10) years of corporate or agency experience in design, art direction, design strategy, event design or corporate branding is required.
- Exceptional leadership skills.
- Comfortable with explaining concepts to senior leaders.
- Portfolio demonstrates a body of work encompassing 360 creative campaigns.
- Knowledge of and experience with new media formats.
- An understanding of design, copy, and photography/videography best practices.
- An understanding of brand development and multichannel communications concepts.
- Experience planning and directing photo and video shoots.
- Experience with concepting, designing and the installation process for large scale event spaces.
- Passionate about brands, ideas, storytelling.
- Expert-level proficiency with Adobe Creative Suite, Figma, After Effects and creating storyboards and mood boards.
Benefits
- Wellbeing support
- Retirement benefits
- Financial protection benefits
- Medical, Dental & Vision
- Life & Disability Insurance
- Flexible Time Off
- 11 Paid Company Holidays
- Paid Sick Leave
- Paid Volunteer Days
- Summer Hours Flexibility
- Leaves of Absence
- Annual Global Shutdown
Company overview
Bristol Myers Squibb is a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases. Founded in 1887 and headquartered in Princeton, New Jersey, the company operates with a unique BioPharma strategy that combines the reach and resources of a major pharmaceutical company with the entrepreneurial spirit and agility of a biotech firm. BMS focuses on transformative therapies in key therapeutic areas including oncology, hematology, immunology, cardiovascular disease, and fibrosis. The company has built a sustainable pipeline of potential therapies and leverages translational medicine and data analytics to deliver the right medicine to the right patient at the right time. With over 10,000 employees worldwide, Bristol Myers Squibb maintains a strong commitment to scientific excellence, patient-centric innovation, and global health equity through its foundation. The company's portfolio includes groundbreaking treatments such as Opdivo (nivolumab) for cancer, Eliquis (apixaban) for cardiovascular conditions, and Orencia (abatacept) for autoimmune diseases, among others.