Director, CRM Strategy and Operations
Pacira Pharmaceuticals, Inc.
Summary
The Director, CRM Strategy and Operations will be responsible for translating Commercial strategy, customer needs, and field operational requirements into effective CRM capabilities and operational processes to support an expanding portfolio of products and customers. The role will lead the Commercial CRM strategy and roadmap, leveraging existing platforms and business intelligence tools, including Veeva CRM and Power BI, to streamline Commercial administration and improve field execution.
Job description
Essential Duties & Responsibilities
- Lead Commercial CRM strategy and operations, including platform capabilities, resourcing, governance, and end-user experience.
- Develop and maintain the CRM strategic roadmap and supporting project plans to ensure alignment with Commercial priorities and field needs.
- Oversee implementation of Veeva CRM business requirements and supporting tools, including user acceptance testing, release readiness, training, and adoption.
- Collaborate with the Analytics team to implement approved alignments, targeting initiatives, and field reporting requirements.
- Oversee US roster management and maintain accurate, timely operational records supporting CRM access and territory assignments.
- Partner with the incentive compensation function to provide validated roster and alignment inputs and coordinate changes affecting field eligibility or assignments.
- Oversee field sample-management operations and fuel-card administration, including vendor performance and issue resolution.
- Identify and implement opportunities to automate workflows, strengthen data quality, and reduce field administrative burden.
- Maintain industry and application delivery knowledge and evaluate tools and technologies to recommend solutions that address critical business needs.
Qualifications
- Bachelor's degree from an accredited college or university.
- 8–10 years of experience in the pharmaceutical or related industry with Veeva or Salesforce CRM, business operations, field operations, business systems, and/or consulting.
- Experience leading CRM implementations, enhancements, adoption, and ongoing operational support.
- Experience managing cross-functional projects and external service providers.
- Broad experience in CRM strategy, sales operations, and field operational support.
- Excellent oral and written English communication skills.
- Demonstrated understanding of SFDC, Veeva, or other CRM systems.
- Exceptional ability to drive change, adapt to changing priorities, and prioritize.
- Demonstrated knowledge of IT processes, including user requirements gathering, incident management, change management, problem management, and user acceptance testing.
- Strong project management, vendor management, and process-improvement skills.
- Highly proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and MS Project.
- Ability to take complex, including technical, concepts and articulate them to audiences with varying levels of understanding.
Experience in the hospital segment and with surgical-based products is a plus. SFDC and Veeva Certified Administrator credentials considered a plus.
Requirements
- Bachelor's degree from an accredited college or university
- 8–10 years of experience in the pharmaceutical or related industry with Veeva or Salesforce CRM, business operations, field operations, business systems, and/or consulting
- Experience leading CRM implementations, enhancements, adoption, and ongoing operational support
- Experience managing cross-functional projects and external service providers
- Broad experience in CRM strategy, sales operations, and field operational support
- Excellent oral and written English communication skills
- Demonstrated understanding of SFDC, Veeva, or other CRM systems
- Exceptional ability to drive change, adapt to changing priorities, and prioritize
- Demonstrated knowledge of IT processes, including user requirements gathering, incident management, change management, problem management, and user acceptance testing
- Strong project management, vendor management, and process-improvement skills
- Highly proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and MS Project
- Ability to take complex, including technical, concepts and articulate them to audiences with varying levels of understanding
- Experience in the hospital segment and with surgical-based products is a plus
- SFDC and Veeva Certified Administrator credentials considered a plus
Benefits
- Medical, Prescription, Dental, Vision Coverage
- Flexible Spending Account
- Health Savings Account
- Employee Assistance Program
- Mental Health Resources
- Disability Coverage
- Life Insurance
- Critical Illness and Accident Insurance
- Legal and Identity Theft Protection
- Pet Insurance
- Fertility and Maternity Assistance
- 401(k) with company match
- Flexible Time Off (FTO)
- 11 paid holidays
- Paid Parental Leave
Company overview
Pacira Pharmaceuticals, Inc., a wholly owned subsidiary of Pacira BioSciences, Inc., is a pioneering specialty pharmaceutical company focused on transforming pain management through innovative non-opioid therapies. Founded in 2006 and headquartered in Parsippany, New Jersey, the company has established itself as a leader in developing targeted, long-acting pain management solutions. Pacira's flagship product, EXPAREL (bupivacaine liposome injectable suspension), represents a breakthrough in postsurgical pain control, utilizing proprietary multi-vesicular liposome technology to provide sustained analgesia. The company's portfolio also includes ZILRETTA for osteoarthritis knee pain and the iovera° cryoanalgesia device. With over 700 employees and operations across the United States and the United Kingdom, Pacira is committed to addressing the opioid epidemic by providing safer alternatives for pain management. The company's mission centers on delivering innovative non-opioid pain therapies that transform patients' lives while reducing reliance on traditional opioid medications.