Director, CRM Transformation and Enablement
Recordati
Summary
The Director, Sales Force Enablement leads the strategy, transformation, and ongoing management of the CRM platform and connected field tools supporting Recordati Rare Diseases North America. The initial priority is to lead the transition from the legacy, vendor-operated CRM to Veeva Vault CRM. Following implementation, the Director serves as the long-term platform owner, accountable for the roadmap, field adoption, service performance, and continuous improvement.
Job description
Essential Duties and Responsibilities
Transformation leadership
- Own the end-to-end program to move North America from the legacy CRM to Veeva Vault CRM: business case, scope, timeline, budget, and benefits tracking.
- Build and maintain the multi-year CRM roadmap, sequenced by wave (Commercial, then Medical, then Canada or as agreed), with gates, go/no-go criteria, and rollback plans at each stage.
Design and build
- Translate commercial and medical business rules (call types, targeting, sampling, consent, MSL interactions, KOL plans) into Vault CRM configuration that is simple, compliant, and maintainable.
- Lead the solution architecture across Vault CRM and its suite: CLM, Approved Email, Events Management, MyInsights, Align, Network, and Vault PromoMats/MedComms content flows.
Testing and release management
- Establish the environment strategy (development, test, UAT, production) and the promotion path between them, including readiness for annual releases.
- Own the overall test strategy end to end: unit, system integration, regression, user acceptance, and computer system validation where applicable; maintain traceability from requirement to test to evidence.
Commercial and Medical enablement
- Serve Commercial and Medical on one platform with distinct roles, data visibility, and workflows that respect the separation between promotional and scientific exchange.
- Partner with Field Force Effectiveness, Training, and Marketing on adoption: role-based training, super-user networks, in-field support, and usage and data-quality dashboards, use field feedback and performance measures to prioritize improvements.
Operate and improve
- Serve as long-term product owner after go-live: enhancement backlog, release notes, oversight of administration and support, and vendor relationships.
- Ensure compliance with HIPAA, PIPEDA, Sunshine Act and state transparency reporting, PDMA sampling rules, and audit requirements, as applicable.
Requirements
- Bachelor's degree in information systems, engineering, life sciences, or a related field required
- Master's degree preferred
- 12+ years in pharmaceutical or biotech commercial operations, commercial IT, or life sciences consulting
- 10+ years of hands-on Veeva CRM experience and direct Vault CRM implementation or migration experience
- At least one full-lifecycle implementation or migration led personally, from design through cutover and hypercare
- Demonstrated ability to build and defend a multi-year CRM roadmap with executives, and to deliver against it
- Direct experience setting up and managing test strategy across environments, including UAT coordination with field users and validation documentation
- Experience supporting both Commercial and Medical field teams on one platform
- Record of directing system integrators and platform vendors on large, matrixed programs, including scope, budget, and quality
- Experience leading internal or vendor teams, including developing team capability and holding delivery teams accountable
- Vault CRM Administrator or Vault Platform Administrator certifications preferred
- Migration from a non-Veeva or vendor-operated legacy CRM into Veeva preferred
- Rare disease or specialty launch experience preferred
- Salesforce platform fundamentals and Veeva's Java SDK for Vault extensions preferred
- MDM platforms (Reltio, Informatica, Veeva Network), BI tools (Tableau, Power BI), and Veeva AI features with governance preferred
- Canadian market experience, including bilingual (English/French) field support and Health Canada and PIPEDA requirements preferred
- PMP or SAFe credentials preferred
- Working knowledge of the Veeva commercial suite (CLM, Approved Email, Events Management, MyInsights, Align, Network) and its integration with Vault PromoMats/MedComms
- Practical experience with CRM data integrations: customer master data management, HCP/HCO data, specialty pharmacy and hub feeds, and cloud data platforms such as Snowflake
- Fluency in life sciences compliance requirements: HIPAA, PIPEDA, Sunshine Act and state reporting, PDMA, and 21 CFR Part 11 where applicable
- Executive communication: able to translate technical issues into clear business decisions
- Strong analytical and problem-solving skills; comfortable with Jira, Smartsheet or Monday.com, and Microsoft Office
- Ability to influence across all levels of the organization and manage multiple priorities with a positive, flexible attitude
Benefits
- 401(k) Matching
- Medical, Dental & Vision
- Mental Health & Wellness
- Generous PTO
- Holiday Policies
- Winter Holiday Shutdown
- Life & AD&D Insurance
- Weekly Complimentary Lunch
Company overview
Recordati is a global pharmaceutical group founded in 1926 in Correggio, Italy, by Giovanni Recordati. Listed on the Italian stock exchange since 1984, the company has grown into an international pharmaceutical leader with approximately 4,580 employees operating in around 150 countries. Recordati focuses on two main business areas: Specialty and Primary Care, and Rare Diseases. The Specialty and Primary Care division develops and markets innovative treatments in cardiovascular, urological, gastrointestinal, and central nervous system therapeutic areas, including well-known products like Zanidip®, Urorec®, and Livazo®. The Rare Diseases division, established in 2007 through the acquisition of Orphan Europe, specializes in treatments for rare metabolic, endocrinological, and oncological conditions, with products such as Carbaglu®, Signifor®, and Isturisa®. With two chemical plants and seven manufacturing sites worldwide, Recordati maintains a strong commitment to research and development, continuously investing in medical innovations to improve patient lives while maintaining a sustainable business model with a focus on ethical practices and environmental responsibility.