Director, Customer Experience Strategy
Roche
Summary
As the Director, Customer Experience (CX) Strategy, you will lead the transformation of how Genentech connects with patients, healthcare providers, and caregivers across our Commercial, Medical Affairs, and Public Affairs & Access (CMG) organizations. Joining our Digital Experience organization, you will lead and scale a high-impact team of CX Strategists, integrating human-centered design, cutting-edge digital engagement, and omnichannel solutions into the fabric of enterprise decision-making.
Job description
The Opportunity
As the Director, Customer Experience (CX) Strategy, you will lead the transformation of how Genentech connects with patients, healthcare providers, and caregivers across our Commercial, Medical Affairs, and Public Affairs & Access (CMG) organizations. Joining our Digital Experience organization, you will lead and scale a high-impact team of CX Strategists, integrating human-centered design, cutting-edge digital engagement, and omnichannel solutions into the fabric of enterprise decision-making.
- Architect CX Strategy & Governance: Establish frameworks and engagement models for how the CX Strategy team partners with cross-functional leadership, aligning experience initiatives to enterprise objectives and key results (OKRs).
- Lead, Mentor & Scale Talent: Build, coach, and inspire a world-class team of CX Strategists, guiding their professional development from tactical execution partners to strategic enterprise influencers.
- Embed Human-Centered Design: Facilitate internal co-creation workshops and qualitative/quantitative research (interviews, surveys, focus groups) to translate direct voice-of-patient and voice-of-customer insights into tangible digital experiences.
- Oversee Core CX Assets: Direct the creation, scaling, and operationalization of comprehensive customer journey maps and personas to drive unified decision-making across brands and therapeutic areas.
- Drive Omnichannel & Digital Integration: Partner with technical, marketing, and medical stakeholders to translate customer needs into robust technical requirements, maximizing the impact of enterprise technology and digital platforms.
- Measure Business & Customer Impact: Establish rigorous operational and experience metrics, monitoring CX performance across initiatives to ensure measurable improvements in customer satisfaction, access, and brand engagement.
- Champion Cross-CMG Alignment: Serve as the strategic bridge and executive escalation point across Commercial, Medical, and Government teams, negotiating trade-offs to deliver an empathetic, compliant customer journey.
Who you are
- You hold a Bachelor's degree (required).
- You bring 8+ years of dedicated expertise in customer experience insights, co-creation, human-centered design, and/or qualitative research facilitation.
- You possess at least 5 years of specialized experience operating within the healthcare, pharmaceutical, biotechnology, or life sciences industry.
- Evidence of advanced experience as a thought leader with an innovative mindset, constantly challenging the status quo to deliver competitive advantages and create meaningful value for patients and providers.
- Exceptional communication skills, the ability to influence without direct authority, and partner with leadership teams based on the insights you develop.
- Experience designing customer-centric experiences through the customer decision journey.
- Experience measuring customer experience to understand and evolve the experience.
- Experience leveraging CX insights to inform strategic direction and decisions to optimize business processes.
- Understanding of customer data, systems, and relationship management technologies.
- Strong knowledge of the pharmaceutical value chain.
Preferred
- Master's Degree or MBA in Customer Experience, Public Health, Service Design, Market Research, or a related discipline.
Location
- This role is based in South San Francisco and offers a hybrid schedule working 3 day per week on campus
- Relocation benefits are NOT available for this posting
Requirements
- Bachelor's degree (required)
- 8+ years of dedicated expertise in customer experience insights, co-creation, human-centered design, and/or qualitative research facilitation
- At least 5 years of specialized experience operating within the healthcare, pharmaceutical, biotechnology, or life sciences industry
- Evidence of advanced experience as a thought leader with an innovative mindset
- Exceptional communication skills, the ability to influence without direct authority, and partner with leadership teams
- Experience designing customer-centric experiences through the customer decision journey
- Experience measuring customer experience to understand and evolve the experience
- Experience leveraging CX insights to inform strategic direction and decisions to optimize business processes
- Understanding of customer data, systems, and relationship management technologies
- Strong knowledge of the pharmaceutical value chain
- Master's Degree or MBA in Customer Experience, Public Health, Service Design, Market Research, or a related discipline (preferred)
Benefits
- Annual bonus
- Health insurance
Company overview
Roche is a Swiss multinational healthcare company and a global pioneer in pharmaceuticals and diagnostics, founded in 1896 and headquartered in Basel, Switzerland. As the world's largest biotech company and the fifth-largest pharmaceutical company by revenue, Roche operates through two primary divisions: Pharmaceuticals and Diagnostics. The company is renowned for its leadership in personalized healthcare, combining strengths in both drug development and diagnostic testing to deliver tailored treatments for patients. Roche maintains a strong focus on oncology, immunology, infectious diseases, ophthalmology, and central nervous system disorders, with a portfolio that includes over 30 medicines on the World Health Organization's Model Lists of Essential Medicines. The company owns significant subsidiaries including Genentech, Chugai Pharmaceuticals, Ventana Medical Systems, and Foundation Medicine. With approximately 103,000 employees worldwide and operations in over 100 countries, Roche has established itself as a leader in cancer treatments globally while maintaining a robust pipeline of innovative therapies and diagnostic solutions. The company's commitment to sustainability has been recognized through ten consecutive years as Group Leader in the Dow Jones Sustainability Indices within the Pharmaceuticals, Biotechnology & Life Sciences Industry.