Director, Digital Marketing & Strategy

This individual will serve as both a strategic leader and hands-on contributor, partnering closely with Brand Marketing, Corporate Affairs, Regulatory, Medical, Legal, Compliance, Patient Advocacy, and agency partners to develop and execute digital programs that support commercial objectives and enhance engagement across key audiences.

Primary Responsibilities Include:

• Develop and execute integrated digital marketing strategies aligned with brand, disease education, patient, caregiver, and HCP objectives.
• Lead paid and organic social media programs, including content planning, content creation, publishing, moderation, audience engagement, and performance reporting.
• Create, edit, and manage digital content across social media channels, websites, email campaigns, and other digital platforms.
• Develop and maintain editorial calendars, channel governance, content workflows, and publishing processes.
• Partner with cross-functional stakeholders to develop and execute digital campaigns that support awareness, education, engagement, acquisition, and retention objectives.
• Manage community engagement, moderation, and social listening activities across brand, disease education, patient, caregiver, and HCP channels.
• Identify and appropriately escalate adverse events, medical inquiries, misinformation, and other reportable events in accordance with company policies and regulatory requirements.
• Collaborate on website strategy, content management, optimization, and user experience improvements across brand, disease education, patient, caregiver, and HCP digital properties.
• Partner with agencies to implement website enhancements, new capabilities, and digital innovations.
• Support paid media strategy and execution, including audience targeting, media planning, budget management, campaign optimization, and performance measurement.
• Establish measurement frameworks and reporting processes to evaluate program effectiveness and inform optimization.
• Analyze digital performance, channel analytics, and audience insights to drive continuous improvement.
• Manage agency partners and vendors to ensure high-quality execution, operational excellence, and achievement of business objectives.
• Identify opportunities to leverage emerging digital technologies, artificial intelligence, evolving search behaviors, and new channels to improve customer engagement and business performance.

Education and Skills Requirements

Basic Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Life Sciences, or related field.
• 10+ years of digital marketing experience, including proven experience within the biotechnology, pharmaceutical, healthcare, medical device, or other highly regulated industry.
• Ideal candidates will have rare disease marketing experience.
• Demonstrated success developing and executing integrated digital marketing programs within regulated healthcare environments.
• Direct experience managing regulated pharmaceutical, biotechnology, or healthcare social media channels, including community moderation, social listening, and response management.
• Deep understanding of digital governance requirements, social media risk management, and regulatory considerations associated with public-facing healthcare communications.
• Experience supporting branded and unbranded disease education initiatives.
• Experience with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, enterprise CMS platforms, marketing automation systems, and SEO platforms.
• Exceptional writing, editing, and content development skills, including the ability to translate complex scientific and medical information into clear, compelling, audience-appropriate communications.
• Experience managing website strategy, content management, optimization, and digital experience initiatives.
• Strong understanding of social media platforms, digital advertising, analytics, SEO, content management systems, and digital measurement best practices.
• Experience working within Medical, Legal, Regulatory, and Compliance (MLR/MLRC) review processes.
• Strong project management, communication, and analytical skills.
• Proven ability to operate effectively in a lean environment requiring both strategic leadership and hands-on execution.