Director, East Regional Brand Activation, Dermatology

Role Summary

Pfizer Dermatology is seeking a franchise-level Regional Brand Activation Director. This is a critical field-based role responsible for executing brand marketing strategies that enhance brand awareness, drive market penetration, and support business growth. The colleague will work in alignment with Brand Marketing and collaborate with Professional Relations, Sales, Market Access, Commercial Operations, and Field Medical to develop and implement marketing initiatives tailored to the unique dynamics of each region.

Key Responsibilities

Regional Marketing Strategy & Execution

• Develop and execute regional marketing plans aligned with Pfizer's national dermatology brand strategy while addressing local market dynamics and customer needs.
• Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions.
• Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives to enhance brand visibility.
• Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy.

Field Sales & Market Access Collaboration

• Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness.
• Support pull-through of national marketing strategies, customizing materials for regional implementation.
• Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts.
• Develop and distribute region-specific marketing materials and insights to support Pfizer's sales objectives and ensure brand messaging consistency.

Congress & Event Strategy

• Conduct annual assessment of regional congress recommendations based on brand strategy.
• Lead regional execution of Pfizer's national dermatology congress and conference strategy, ensuring strong brand presence and engagement.
• Identify and coordinate regional sponsorship opportunities, including professional society meetings, dermatology educational programs, and local conferences.
• Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs for dermatology healthcare professionals.

Cross-Functional Collaboration & Business Insights

• Provide regional business insights to inform national marketing strategy, ensuring Pfizer remains competitive in the dermatology space.
• Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment in regional marketing execution.
• Monitor and analyze marketing effectiveness, leveraging key performance indicators (KPIs) to measure success and refine strategies.

Qualifications & Experience

• Bachelor's degree required; advanced degree preferred.
• Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing, with a strong background in regional execution, or product launches.
• Proven ability to develop and implement regional marketing strategies tailored to local market conditions.
• Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders.
• Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs.
• Ability to analyze market data, identify insights, and develop actionable marketing strategies.
• Strong communication, leadership, and project management skills.
• Willingness to travel up to 80%, including overnight stays and weekend congress participation.
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Work Schedule & Environment

Willingness to travel up to 80%, including overnight stays and weekend congress participation. Work Location Assignment: Remote - Field Based.