Director, Experience Strategy
EVERSANA
Summary
The Director of Experience Strategy leads the design and optimization of omnichannel experiences that connect brand purpose to customer needs through real-time data, content, user needs, technology, and insight. As an expert in digital channels and omnichannel integration, this individual identifies opportunities to innovate and activate personalized customer journeys by collaborating internally, with clients and agency partners.
Job description
What Does a Director, Experience Strategy Do?
The Director of Experience Strategy leads the design and optimization of omnichannel experiences that connect brand purpose to customer needs through real-time data, content, user needs, technology, and insight. As an expert in digital channels and omnichannel integration, this individual identifies opportunities to innovate and activate personalized customer journeys by collaborating internally, with clients and agency partners.
- Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations
- Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives
- Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity
- Ensure alignment with overall brand strategy and create tactical briefs and implementation documentation for program execution
- Analyze qualitative and quantitative data to generate actionable insights and translate into compelling, data-backed stories and strategic recommendations for clients
- Support manager and Experience Strategy leadership on organic growth and new business initiatives
- Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
Qualifications
- Bachelor's degree in marketing, communications, or a related field
- 8 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
- Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
- Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
- Strong analytical skills, with experience using data and customer research to inform strategic decisions
- Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel)
- Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
- Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe)
- Adept at using AI systems and frameworks
Requirements
- Bachelor's degree in marketing, communications, or a related field
- 8+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
- Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
- Strong communication and presentation skills
- Strong analytical skills using data and customer research
- Expertise with Microsoft Office tools (PowerPoint, Word, Excel)
- Proficiency with digital collaboration and journey mapping tools (Miro, Mural, Airtable)
- Working knowledge of marketing automation and CRM platforms (Veeva, Salesforce Marketing Cloud, Adobe)
- Adept at using AI systems and frameworks
Company overview
EVERSANA is a leading independent provider of global services to the life sciences industry, founded in 2014 and headquartered in Milwaukee, Wisconsin. The company specializes in comprehensive commercialization solutions that span the entire product lifecycle, from clinical development through market launch and beyond. EVERSANA's integrated services include regulatory consulting, market access strategies, global pricing, patient analytics, revenue management, and distribution logistics. The company serves over 650 organizations worldwide, including innovative startups and established pharmaceutical companies, supporting more than 160 brands across 80+ countries. With its EVERSANA COMPLETE Commercialization model, the company provides end-to-end outsourcing solutions that help life sciences companies navigate complex global markets, optimize therapy launches, and deliver sustainable value to patients, prescribers, and payers. EVERSANA operates as an extension of client teams, offering expertise in therapeutic areas including oncology, cardiology, neurology, rare diseases, and women's health.