Director, Global Content Design and Delivery, Specialty Care
GSK
Summary
The Director, Global Content Design and Delivery, Specialty Care in the Global Scientific Communications organization is responsible for chairing Global Integrated Medical Communication Teams (GIMCT) for a Specialty Care asset/disease area and driving the development of Integrated Medical Communication Plans (IMCP). This includes the creation of content, channel, and congress plans/tactics, ensuring the timely execution of deliverables such as the Scientific Communication Platform (SCP), Scientific Narrative, content and channel plans, and associated congress tactics. This role will ensure the delivery of scientifically accurate, evidence-based, and compliant materials for healthcare professionals, patients, and internal teams.
Job description
Key Responsibilities
- Chair the Global Integrated Medical Communication Teams (GIMCT) for assigned assets/therapeutic areas to drive the development of Integrated Medical Communication Plans (IMCP), inclusive of content, channel, and congress plans/tactics.
- Drive key asset, above brand, pipeline, and clinical trial acceleration deliverables including the Scientific Communication Platform (SCP), Scientific Narratives, Content and Channel plans, Congress Plans and all associated tactics.
- Serve as a key partner to therapeutic area medical leaders, global publications, R&D, Global Medical Team (GMT), and priority markets and regions.
- Collaborate with internal stakeholders on the development and execution of innovative tools for internal and external communication, including digital/social medical delivery.
- Drive timely execution of all deliverables within the IMCPs for assigned assets, ensuring they are scientifically accurate, evidence-based, and comply with relevant regulations, industry guidelines, and ethical standards.
- Accountable for aligning with key stakeholders and for the input of the IMCP framework and related engagement planning elements within the annual business planning process.
- Lead annual scope of work development with procurement for IMCP deliverables with agencies of record, and provide continuous oversight and feedback to drive effective collaboration and partnership.
- Ensure content development follows all relevant codes and system requirements (e.g. ABPI code of practice, GSK Code, and use of Content Lab), particularly with respect to the delivery of promotional versus non-promotional information.
- Participate in initiatives on Gen AI platforms being leveraged for content creation and personalization/adaptation to ensure broader scalability and use.
- Gather and share best practices across Global to ensure consistency, high standards, and excellence are maintained across the organization.
- Stay updated on advancements in scientific communications to ensure content approaches evolve with the external landscape.
Basic Qualifications and Experience
- Advanced degree such as PhD or PharmD in science, medicine, pharmacy, communications or a related field.
- Considerable experience in scientific communications, medical content design and delivery, or a related field within the pharmaceutical industry.
- Demonstrated experience in driving and executing strategic communication plans.
- A proven ability to demonstrate enterprise-level leadership, thinking and acting across the wider organisation to connect strategies and teams and deliver focused, high-impact, patient-centered outcomes.
- Proven ability to develop and execute innovative communication tools, including digital and social media strategies.
- Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
- Experience in developing and delivering medical training materials.
- Proficiency in digital content creation and management tools with solid technical capabilities in Excel, PowerPoint, and Team sites.
- Ability to interpret, analyze, organize, and present complex data to a broad range of audiences.
Preferred Qualifications and Experience
- Local, regional, or global medical or R&D experience with relevant expertise in therapeutic area.
- Scientific communication strategies for large global markets in US, UK, EU, China and Japan.
- Experience implementing technology-enabled or AI-supported operational solutions.
- Experience developing and using operational analytics, performance measures and reporting to drive delivery improvement and business decisions.
Requirements
- Advanced degree such as PhD or PharmD in science, medicine, pharmacy, communications or a related field
- Considerable experience in scientific communications, medical content design and delivery, or a related field within the pharmaceutical industry
- Demonstrated experience in driving and executing strategic communication plans
- Proven ability to demonstrate enterprise-level leadership across the wider organisation
- Proven ability to develop and execute innovative communication tools, including digital and social media strategies
- Excellent project management skills with ability to manage multiple projects simultaneously and meet deadlines
- Experience in developing and delivering medical training materials
- Proficiency in digital content creation and management tools with solid technical capabilities in Excel, PowerPoint, and Team sites
- Ability to interpret, analyze, organize, and present complex data to a broad range of audiences
- Local, regional, or global medical or R&D experience with relevant expertise in therapeutic area
- Scientific communication strategies for large global markets in US, UK, EU, China and Japan
- Experience implementing technology-enabled or AI-supported operational solutions
- Experience developing and using operational analytics, performance measures and reporting
Benefits
- Health care
- Insurance benefits
- Retirement benefits
- Paid holidays
- Vacation
- Paid caregiver leave
- Parental leave
- Medical leave
- Annual bonus
- Share based long term incentive program
Company overview
GSK plc (formerly GlaxoSmithKline) is a British multinational pharmaceutical and biotechnology company headquartered in London, England. Founded in 2000 through the merger of Glaxo Wellcome and SmithKline Beecham, GSK has grown to become one of the world's leading healthcare companies with operations in over 150 countries. The company specializes in researching, developing, and manufacturing prescription medicines, vaccines, and consumer healthcare products. GSK's therapeutic areas include respiratory diseases, HIV/AIDS, oncology, immunology, and infectious diseases. The company is particularly renowned for its vaccine portfolio and has been at the forefront of developing treatments for major global health challenges. With approximately 70,000 employees worldwide, GSK maintains a strong commitment to scientific innovation and has a significant presence in key markets including the United States, Europe, and emerging economies. The company's mission is to unite science, technology, and talent to get ahead of disease together, aiming to positively impact the health of 2.5 billion people by the end of the decade.