Director, Global Healthcare Economics & Reimbursement Strategy

This leader will partner closely with Sales, Marketing, and cross-functional stakeholders to translate complex healthcare economics into compelling, customer-facing value narratives. The role will enable the field organization to effectively engage clinical, financial, and executive decision-makers by demonstrating how Haemonetics solutions contribute to high-quality, cost-effective care—improving patient outcomes, reducing complications, shortening length of stay, and lowering total cost of care.

Essential Functions

Economic Modeling & Value Analytics

• Build health-system-specific economic models and ROI frameworks to support large-scale Value Partnership deals, including multi-year agreements with IDNs and government health authorities.
• Design and oversee advanced health economic models, including cost-effectiveness analyses, budget impact models, total cost of care analyses, and hospital-based models.
• Model reduced complications, shortened length of stay, improved throughput and operational efficiency, and lower total cost of care.

Evidence Generation & Outcomes Measurement

• Partner with Clinical Research and Medical Affairs to design real-world evidence (RWE) and outcomes studies aligned to payer and hospital-based expectations.
• Define measurable clinical, operational, and economic endpoints.

Market Access & Policy Impact

• Support reimbursement strategy and coding initiatives (e.g., CPT/APC codes), collaborating with Government Affairs on CMS engagement and advocacy.
• Define and monitor market access KPIs, including coverage decisions, reimbursement levels, and policy adoption timelines.

Value Communication & Market Enablement

• Develop compelling value narratives, economic tools, and payer-facing materials.
• Ensure all value propositions are supported by clearly defined, trackable KPIs that resonate with stakeholders (e.g., cost per patient, improved outcomes, system efficiency gains).
• Partner with Global Commercial Marketing to integrate KPI-driven value messaging into product launches and competitive positioning strategies.
• Ensure consistency and accuracy in all economic claims and messaging.

Value-Based Selling

• Equip the sales organization with training and messaging to confidently lead conversations on economic value, cost of care, and patient outcomes.
• Develop and deploy clear, data-driven value stories tailored to key stakeholders (clinical, supply chain, finance, C-suite).
• Develop high-impact materials to support strategic accounts, including executive presentations and value cases.
• Partner with sales teams on strategic customer engagements where healthcare economics and reimbursement expertise is critical.
• Partner with Marketing, Clinical and Medical Affairs to build executive level messaging built on evidence-based insights that reinforce Haemonetics’ differentiated value proposition.

Market Insights & Thought Leadership

• Act as the internal expert on evolving healthcare payment models, including value-based care, ACOs, bundled payments, and IDN economics.
• Support reimbursement strategy and coding initiatives (e.g., CPT/APC codes), collaborating with Government Affairs on CMS engagement and advocacy.
• Educate the organization on key shifts in how healthcare systems evaluate and purchase solutions—moving beyond upfront cost to total value.
• Provide ongoing insights into reimbursement landscapes, policy changes, and market dynamics that impact customer decision-making.

Cross-Functional Partnership

• Partner with Marketing to shape product positioning grounded in economic value, develop targeted campaigns and customer-facing materials (e.g., value dossiers, economic calculators, case studies), and inform go-to-market strategies aligned to customer buying behaviors.
• Collaborate with Clinical, Medical Affairs, and R&D to ensure alignment between clinical evidence and economic messaging.

Qualifications

• Bachelor’s degree required; advanced degree preferred (MBA, MPH, MHA, or related field).
• 10–12+ years of experience in healthcare economics, reimbursement, health policy, market access, or related field.
• Experience in medical devices, healthcare consulting, or provider systems strongly preferred.
• Proven track record supporting large, complex strategic deals and partnerships with health-economic evidence and ROI tools - including multi-year, multi-site program economics, capital investment justification, and performance modeling.
• Strong understanding of hospital financials, IDN structures, and value-based care models.
• International healthcare economics experience and cross-cultural stakeholder engagement.
• Exceptional communication and executive presence, with the ability to engage senior healthcare stakeholders.
• Highly collaborative, strategic thinker with an ability to operate in a fast-paced, evolving environment.

Key Competencies

• Strategic storytelling and value articulation
• Healthcare financial acumen
• Influence without authority
• Executive communication
• Cross-functional leadership
• Analytical rigor and problem-solving