Director, Global Marketing GI, Oncology

About the role

As part of the Global Marketing team, you will report to the Head of GI and work with cross-functional teams. This role is being created to support pre-launch, launch, and in-market strategy and execution for current and future GI pipeline oncology indications. This role will collaborate across the brand team to define the competitive environment, identify opportunities to differentiate GI versus other treatment options, and develop and implement tactics that communicate unmet needs and the clinical value of our therapies.

How you will contribute

• Provide strategic direction, prioritize resources and gain support from the cross-functional global brand team (GBT) to ensure successful launches and related commercialization efforts
• Execute pre-launch, launch, and in-market brand strategy within Global Marketing for our GI pipeline portfolio
• Collaborate to develop the GI pipeline portfolio Brand Plan, including high-level strategic campaigns and overall budget
• Collaborate with directors across functions with a goal of driving revenue for the Oncology Business Unit
• Support a cross functional team responsible for ensuring strategic and tactical marketing operations achieve brand success
• Contribute to the development of all marketing plans including the annual Global Brand Plan in line with target product positioning, strategies, and goals; partner with core global team leads to ensure delivery of the Global Brand Plan
• Define and implement specific marketing initiatives in partnership with the GBT, including unbranded initiatives related to disease education and biomarker testing as well as branded, promotional campaigns based on emerging evidence within GI oncology
• Lead the identification and management of critical issues for internal stakeholders (e.g., R&D and key functional partners) and create market-shaping and brand development solutions
• Establish, implement and maintain best practices in brand marketing and supportive functions (e.g. forecasting and market research) across the organization
• Utilize and activate principles of customer segmentation, value proposition, and communication to support integrated commercial execution
• Ensure market information is acquired, competitive activity is monitored, and customer needs are identified
• Work within relevant program teams as a leader or member

The ideal candidate will demonstrate

• A results-oriented, highly collaborative, and dedicated focus upon bringing innovative treatment options to patients
• A track record executing brand initiatives in collaboration with key global functions including Market Research, Competitive Intelligence, Market Access, Medical Affairs, Clinical Development, Regulatory, Legal, Supply Operations, and Communications
• Working knowledge of regulatory, reimbursement, and promotional guidelines relevant to pharmaceutical commercialization
• Experience working in complex, matrixed organizations with multiple stakeholders

Minimum Qualifications/Requirements

• BA/BS required; scientific or medical educational background and/or an MBA are a plus
• 7+ years pharma/biotech industry experience and 3+ years product marketing experience
• Previous oncology launch experience is required
• GI marketing experience preferred
• Thorough understanding of core marketing principles and their application to pharmaceutical products, and the evolving market access landscape / payer requirements
• Demonstrated ability to work independently, lead cross-functional projects, and participate as a team member
• Good understanding of how to produce strategic brand plans and pull through to successful execution, a good working knowledge of clinical development and regulatory affairs processes
• Ability to interpret complex scientific and medical data across multiple assets is essential
• Experience of leading either matrix or functional teams would be an advantage
• Ability to drive projects to deliver results
• Excellent written and oral communication skills required
• Ability to travel as needed
• Knowledge, planning and organizing, building positive working relationships, cultural sensitivity within a global team, ability to make recommendations based on customer need, good negotiation skills and active listening