Director, HPV Global Vaccines Marketing, HCC Strategy & Activation

Key Responsibilities

• HCC Strategy: Lead the HCC strategy evolution across priority cohorts. Translate insights into clear strategic choices, quarterly & annual priorities, and measurable outcomes. Work with cross-functional team and agency partners to identify and integrate consumer insights and market trends into global strategy evolution. Partner with HCP strategy lead to ensure strategic alignment across HCC and HCP channels.
• HCC Activation: Lead global HCC activation strategies, ensuring integration across the vaccine adoption funnel (awareness, familiarity, intent, conversion), and enabling markets to execute omnichannel activation effectively. Work with cross-functional team and agency partners to identify leading & lagging indicators relevant for targeted activation.
• L3 Champion: Leverage our Company's marketing framework to ensure strategic direction and consistency on segmentation & personas, content & channel strategy, and ensuring all resources & tactics align to the customer experience plan and achieve the desired customer experiences.
• Master Brand HCC global campaign: Lead content and campaign evolution working with creative agency partners, in response to consumer insights, and in close collaboration with key markets and regions. Develop ‘key’ and ‘core’ supporting campaign assets aligned to market needs.
• HCC Influencer global platform: Lead platform expansion with creative and media agency partners based on in-market experience and insights in partnership with key markets and regions.
• Agency Management: Lead day-to-day engagement with creative and media agency partners. Direct workflow from insight and brief development through development, approval, and delivery where applicable.

Education (minimum requirements)

• Required: BA/BS
• Preferred: MBA/MS

Required Experience and Skills

• Minimum of 7 years of brand marketing experience.
• Minimum of 10 years of progressive experience in vaccines, biopharmaceuticals.
• Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams.
• Demonstrated success in global marketing or commercial strategy roles.
• Strategic, innovative thinker with a learning orientation and desire for excellence.
• Exceptional communicator with strong verbal, written, and presentation skills.
• Ability to work in ambiguous situations to overcome challenges.
• Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision making.
• Demonstrated expertise and experience in customer-centric brand development, agency management and global campaign development/delivery/localization.
• Ability to work in a hybrid setting (i.e., collaborate with team members in different locations/time zones).
• Must be fully aware of and work in full compliance of all local, national and Company policies, rules and regulations.

Preferred Experience and Skills

• Global, country, and/or regional marketing experience.
• Vaccines commercial experience, with preferred experience in sales & marketing.
• Track record of successfully competing in different markets and developing new markets and/or channels.
• Knowledge of digital platforms for consumer engagement and analytics.
• Experience providing commercial input on activities such as business readiness reviews, market research and agency partner management.

Location/Travel

• Upper Gwynedd, PA (UG) or Rahway, NJ (RY)
• Up to 20% of time, including travel to RY/UG