Director, Marketing - EUFLEXXA

Responsibilities

• Lead EUFLEXXA brand strategy and execution, with accountability for US sales objectives, revenue targets and brand performance, annual business plans, multi-year strategy and advertising and promotion budgets.
• Lead brand performance and strategy presentations to the Leadership Team, translating trends, risks and opportunities into clear recommendations on priorities, investment and execution.
• Collaborate closely with the National Sales Director and Director, KAMs, to align brand priorities with customer/market dynamics, define execution plans, and activate field teams.
• Engage field teams to gather insights, co-develop and test appropriate tools, materials and resources, and implement feedback.
• Close the loop with the field on what has changed and assess whether new resources improve execution.
• Manage hands-on tactical delivery, including field resources, patient/provider support, direct promotion and omnichannel campaigns.
• Establish KPIs, evaluate the promotional mix and pilots, and manage timelines, expenses and resource allocation within approved budgets.
• Partner with Sales Operations and analytics teams to assess brand performance, account-level segmentation, demand and customer behavior.
• Integrate quantitative findings with customer and field insights to identify opportunities and guide commercial action.
• Partner with Market Access leadership on access, pricing and contracting strategies and negotiations, preserving a compelling value proposition while managing price pressure and profitability.
• Lead annual and quarterly brand forecasting with Finance, analytics and commercial partners, providing direction on sales estimates, market assumptions and resource needs.
• Collaborate with Sales and Operations Planning and supply stakeholders to align supply forecasts with demand and support continuity.
• Partner with Training and field leadership to refine product and promotional training, and reinforce effective use in customer interactions.
• Engage customers and synthesize marketplace insights to anticipate changes and adapt plans.
• Ensure brand activities and materials follow applicable medical, legal, regulatory and compliance review processes.

Requirements

• Bachelor's degree in marketing or a related business discipline.
• At least 15 years of diverse commercial experience in the pharmaceutical or biotechnology industry.
• A broad set of experiences spanning sales operations/analytics, market access, marketing and/or sales is required.
• Demonstrated success developing and executing brand strategies, with experience managing mature, inline products and accountability for commercial performance.
• Experience commercializing products in buy-and-bill markets is required.
• Strong analytical skills, including account-level segmentation, forecasting, KPI interpretation and synthesis of customer and marketplace insights into actionable recommendations.
• Proven ability to drive strategic decisions with limited or incomplete data, articulate assumptions, evaluate scenarios and options, exercise sound judgment and learn while monitoring results.
• Proven ability to collaborate across functions, activate matrix teams and influence without formal authority.
• Experience building effective partnerships with sales and market access leadership and engaging field advisory teams.
• Willingness and demonstrated ability to manage tactics and create practical field resources while simultaneously leading strategic brand.
• Proven financial acumen and experience managing brand budgets, resource trade-offs and profit-conscious lifecycle decisions.