Director, Marketing (IV Solutions)

Responsibilities

• Own the financial performance and P&L of assigned product portfolios, including revenue growth, gross profit, pricing effectiveness, and overall portfolio profitability.
• Lead, coach, and develop a team of Marketing and Product Managers, establishing clear responsibilities, performance expectations, and accountability.
• Develop and maintain comprehensive knowledge of assigned product portfolios, including market dynamics, customer needs, competitive positioning, and emerging industry trends.
• Provide strategic leadership throughout the product lifecycle, including feasibility assessment, product development, commercialization, and post-launch performance.
• Maintain a comprehensive understanding of pipeline products, including product characteristics, intellectual property, competitive dynamics, manufacturing capabilities, pricing strategies, and market access requirements.
• Develop and lead go-to-market strategies for new product launches and line extensions, including market positioning, pricing, market access, demand forecasting, and commercialization planning.
• Define market research priorities and collaborate with Market Research leadership to design and execute studies.
• Lead cross-functional collaboration between the Market Unit, Production Unit, and Business Unit to align demand forecasts with commercial objectives and operational capabilities.
• Partner with Business Analytics and Finance to develop and validate market assumptions, evaluate product performance, and support forecasting and business planning cycles.
• Develop and execute pricing and market access strategies designed to maximize portfolio revenue, profitability, and competitive positioning.
• Collaborate with BU Portfolio Teams and Business Development to evaluate new product opportunities, potential line extensions, and strategic portfolio investments.
• Lead the development of portfolio-level commercial strategies and contribute to the annual strategic planning process.
• Proactively identify and address emerging business risks, operational challenges, and issues that may impact portfolio performance.

Requirements

• Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field required; master's degree or advanced degree preferred.
• Minimum of 10 years of relevant professional experience, including at least 5 years within the healthcare industry.
• Minimum of 5 years of people management or demonstrated leadership experience.
• Experience in IV therapies, IV solutions, or other hospital-based products preferred.
• Strong understanding of the hospital environment, healthcare delivery systems, and FDA-regulated products preferred.
• Demonstrated experience in product marketing, portfolio management, commercialization, and strategic business planning within the healthcare industry.
• Demonstrated ability to develop and execute commercial strategies that drive revenue growth, profitability, and market competitiveness.
• Strong financial and business acumen, including experience with P&L management, pricing strategies, financial forecasting, profitability analysis, and portfolio performance.
• Proven leadership capabilities with the ability to build, develop, and motivate high-performing teams.
• Strong ability to lead cross-functional initiatives, influence stakeholders, and drive results within a complex matrix organization.
• Excellent executive-level written and verbal communication, presentation, negotiation, and interpersonal skills.
• Strong analytical and strategic thinking skills.
• Strong project and portfolio management capabilities.
• Advanced proficiency in Microsoft Office applications, particularly Excel, PowerPoint, Word, and Outlook.
• Experience utilizing business analytics, financial forecasting, and reporting tools.
• Familiarity with enterprise resource planning (ERP) and customer relationship management (CRM) systems; SAP and Salesforce experience preferred.
• Ability to travel approximately 25%.
• Valid driver's license required.