Director, MedTech Marketing
IQVIA
Summary
IQVIA is seeking a strategic and results-oriented marketing leader to serve as Director, MedTech Marketing. This individual will lead the MedTech marketing function and be responsible for developing and executing integrated marketing strategies that strengthen market position, generate demand, elevate thought leadership, and support business growth across IQVIA's MedTech services, solutions, and portfolio of capabilities.
Job description
Marketing Strategy & Business Partnership
- Develop and execute the global marketing strategy for the MedTech portfolio in alignment with business objectives and growth priorities.
- Serve as the primary marketing partner to MedTech business leadership.
- Translate portfolio strategy, market trends, customer needs, and competitive insights into actionable marketing plans.
- Define customer segmentation, target audiences, value propositions, and messaging frameworks.
- Support solution introductions, services positioning, portfolio growth initiatives, and go-to-market efforts.
Demand Generation & Market Engagement
- Lead integrated, full-funnel marketing programs that drive awareness, engagement, pipeline creation, and revenue growth.
- Oversee campaign strategy across digital marketing, content marketing, events, webinars, social media, public relations, and thought leadership channels.
- Partner with sales and business development teams to translate MedTech offerings into customer-ready materials, tools, and programs.
- Monitor campaign effectiveness and optimize investments based on performance metrics and business impact.
Brand, Positioning & Thought Leadership
- Define and strengthen a differentiated IQVIA MedTech market position.
- Lead development of customer-centric messaging, content strategies, and thought leadership programs.
- Drive industry visibility through conferences, speaking opportunities, publications, media engagement, and executive communications.
- Ensure consistent representation of the IQVIA MedTech value proposition across all channels.
Team Leadership & Organizational Effectiveness
- Lead, coach, and develop a high-performing MedTech marketing team.
- Establish clear priorities, goals, performance expectations, and development plans.
- Foster collaboration across marketing, business, sales, and functional teams.
- Improve marketing processes, planning, governance, reporting, and resource allocation.
- Cultivate a culture of innovation, accountability, continuous improvement, and customer focus.
Budget & Performance Management
- Manage the MedTech marketing budget and optimize investments to maximize business impact and return on investment.
- Establish and monitor key performance indicators across marketing programs.
- Provide regular reporting and insights to business and marketing leadership.
- Use data and analytics to inform decision-making and continuously improve marketing effectiveness.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Life Sciences, or a related field
- 10+ years of progressive B2B marketing experience, including leadership responsibility for strategic marketing initiatives
- 5+ years of people leadership experience, including development and management of marketing professionals
- Demonstrated experience developing and executing portfolio-level marketing strategies that support business growth
- Strong experience in demand generation, campaign strategy, content marketing, solutions marketing, and go-to-market planning
- Proven success partnering with sales, business, product, and executive stakeholders in a matrixed environment
- Experience managing marketing budgets and performance metrics
- Excellent written, verbal, presentation, and executive communication skills
- Working knowledge of AI-enabled marketing tools, marketing automation, analytics, and emerging technologies
- 5+ years direct experience within the MedTech industry
- Strong understanding of MedTech customers, buying journeys, market dynamics, regulatory considerations, and industry trends
- Demonstrated ability to develop marketing strategies for complex healthcare or technology-enabled solutions
- Master's degree in Marketing, Business Administration, or a related discipline (preferred)
- Experience marketing technology, data, analytics, consulting, or professional service offerings (preferred)
- Experience working in global or multi-regional organizations (preferred)
- Experience supporting product launches, portfolio transformation initiatives, or high-growth business environments (preferred)
Benefits
- Health insurance
- Welfare benefits
- Incentive plans
- Bonuses
Company overview
IQVIA is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. Headquartered in Durham, North Carolina, the company operates in over 100 countries with approximately 86,000 employees worldwide. IQVIA specializes in creating intelligent connections across all aspects of healthcare through its proprietary IQVIA Connected Intelligence platform, which combines analytics, transformative technology, big data resources, and extensive domain expertise. The company's comprehensive portfolio includes clinical trial management, real-world evidence generation, commercial insights, and regulatory compliance services. IQVIA serves a diverse client base including pharmaceutical manufacturers, biotechnology companies, medical device firms, government agencies, and healthcare providers. With its Healthcare-grade AI capabilities and extensive global data assets, IQVIA accelerates the development and commercialization of innovative medical treatments while improving healthcare outcomes for patients globally. The company is publicly traded on the New York Stock Exchange under the ticker symbol IQV.