Director, Non-Personal Promotion, Alixorexton

Responsibilities

Non-Personal Promotion Strategy

• Lead development and execution of non-personal promotion strategy in support of Alixorexton brand objectives
• Lead development of integrated non-personal promotional plans that align with brand strategy and business objectives
• Translate customer insights and business priorities into impactful promotional programs and engagement initiatives
• Ensure coordinated execution across personal and non-personal promotional channels
• Partner with Customer Experience Marketing to support integrated customer engagement strategies and execution

Brand Media Strategy & Planning

• Lead development and execution of the Alixorexton media strategy and annual media plan
• Oversee media investment planning and optimization across healthcare professional and patient/caregiver audiences
• Partner with agencies and internal stakeholders to identify effective channels, tactics, and engagement opportunities
• Monitor media performance and optimize investments based on customer insights, analytics, and business priorities
• Ensure media plans support pre-launch, launch, and lifecycle objectives

Digital Marketing & Customer Engagement

• Lead development and execution of digital marketing initiatives, including websites, CRM programs, email marketing, and other non-personal engagement channels
• Oversee content strategy and deployment across customer-facing digital platforms
• Partner with Customer Experience Marketing to deliver effective customer experiences across channels and touchpoints
• Drive continuous improvement through testing, learning, and optimization
• Ensure digital engagement programs align with brand strategy and customer needs

Cross-Functional Leadership

• Partner closely with HCP Marketing, Patient Strategy & Marketing, Customer Experience Marketing, Medical Affairs, Market Access, Commercial Operations, Market Research, Regulatory, Legal, and Corporate Communications to ensure aligned execution of brand priorities
• Lead agency and vendor relationships, ensuring delivery of high-quality work on time and within budget
• Support launch readiness planning and execution across the organization
• Influence stakeholders across functions to drive alignment, decision-making, and business results

People Leadership

• Recruit, develop, and lead a high-performing non-personal promotional team
• Provide coaching, mentorship, and performance management to direct reports
• Build capabilities required to support launch and long-term brand growth
• Foster a collaborative, innovative, and results-oriented culture

Qualifications

Minimum Qualifications

• Bachelor's degree required, MBA or other advanced degree preferred
• 12+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience

Preferred Qualifications

• Minimum of 5 years of progressive marketing experience, including digital marketing, non-personal promotion, customer engagement, or brand marketing responsibilities
• Demonstrated success developing and executing commercial strategies that drive business results
• Demonstrated success leading non-personal promotion, digital marketing, media, or customer engagement initiatives within the pharmaceutical or biotechnology industry
• Proven ability to lead complex cross-functional initiatives within a matrixed organization
• Prior people leadership experience with a track record of developing, coaching, and leading high-performing teams
• Demonstrated ability to influence stakeholders and senior leaders across functions
• Strong strategic, analytical, and problem-solving capabilities
• Experience managing agencies, vendors, and external partners
• Experience operating effectively in a pre-launch or launch environment
• Experience in neuroscience, neurology, sleep medicine, rare disease, or other complex therapeutic categories
• Experience developing and executing media strategies and integrated promotional campaigns
• Experience working with CRM platforms, digital marketing channels, and customer engagement technologies
• Experience leveraging customer insights and analytics to inform commercial decision-making

Knowledge, Skills & Abilities

• Strong strategic thinking and business acumen
• Deep understanding of non-personal promotion, media strategy, digital marketing, customer engagement, and content strategy
• Excellent communication, presentation, and influencing skills
• Ability to translate customer insights and analytics into actionable business recommendations
• Strong analytical and problem-solving capabilities
• Ability to balance strategic planning with operational execution
• Proven ability to manage multiple priorities in a fast-paced environment
• Demonstrated ability to drive results through collaboration and influence

Travel Requirements: Approximately 20-30% travel