Director of Advocacy and Community

Job Overview

The Director of Advocacy and Community builds Advarra's community and advocacy programs, starting with research sites. This person will develop year-round Onsemble engagement, lead the marketing of the Site-Sponsor Consortium, and build lasting relationships with customers and industry partners. The role can grow to serve sponsors and CROs as Advarra's community programs develop. Reporting to the VP, Product Marketing, the Director works with Marketing, Product, Commercial, and Customer Success to bring participant perspectives into Advarra's programs and industry discussions.

Job Duties & Responsibilities

• Own the strategy, priorities, and measures of success for Advarra's community and advocacy programs, beginning with research sites and extending to other audiences as priorities develop.
• Build lasting relationships with customers, community participants, and industry organizations. Learn what matters to them and create opportunities for them to contribute and connect with peers.
• Identify and engage site advocates and develop opportunities for customer stories, testimonials, videos, speaking engagements, and other appropriate participation.
• Assess the fit of G2, Capterra, Gartner Peer Insights, and KLAS Research for Advarra. Where relevant, work with Product Marketing and Customer Success on customer reviews and feedback.
• Develop year-round Onsemble programming beyond the annual conference, giving research sites ways to connect with Advarra and with peers through discussions, events, and content.
• Lead the marketing of the Site-Sponsor Consortium, a forum where research sites, sponsors, and CROs work on shared operational challenges and develop resources for the wider research community.
• Support community engagement for the Council for Responsible Use of AI in Clinical Trials, working with its leaders to involve participants and share the Council's work with the wider industry.
• Identify customer experiences and industry issues worth elevating. Work with Brand, Product Marketing, and subject matter experts to shape thought leadership and customer stories.
• Represent Advarra at industry events and in customer forums; facilitate discussions, interview participants, and contribute to panels and community programs.
• Use Advarra's participation in the Society for Clinical Research Sites (SCRS) Global Impact Partner (GIP) program to strengthen relationships and take part in site-focused conversations.
• Share community insights and customer evidence with Product Marketing, Product, Commercial, and other teams to inform relevant messaging, programs, and decisions.
• Partner with Customer Success to coordinate customer participation and develop advocacy opportunities that build on existing relationships.
• Build a repeatable approach to advocate engagement and community programming.
• Track participation, relationship development, and program outcomes, and report on progress and opportunities.

Location

This role is open to candidates working remotely in the United States.

Basic Qualifications

• 12+ years of relevant experience, including sustained work in clinical research at a technology vendor, service provider, sponsor, CRO, research site, or industry organization.
• Demonstrated experience building and sustaining a professional or customer community through recurring programming, participation, and peer exchange.
• Experience building relationships with clinical research customers, partners, or industry organizations and tailoring programs to the priorities of research sites, sponsors, or CROs.
• Experience leading programs across internal functions and external stakeholders without direct reporting authority.

Preferred Qualifications

• Experience developing customer stories, thought leadership, or conference content.
• Experience building an advocacy or community program that expanded to new audiences or initiatives.
• Experience facilitating discussions and representing an organization in customer or industry forums.
• Strong editorial judgment and the ability to recognize substantive customer stories and industry issues.

Physical and Mental Requirements

• Ability to perform computer-based work and participate in virtual and in-person meetings for extended periods.
• Occasional travel to conferences and other industry events. Participation may include staffing a trade show booth, with reasonable accommodation as appropriate.
• Ability to manage multiple priorities, exercise independent judgment, and communicate with a range of external and internal stakeholders.