Director of Commercial Marketing, Americas - JJMT Neurovascular

Position Summary

The Commercial Marketing Director is responsible for developing and executing the commercial strategy that drives revenue growth, market adoption, and physician engagement across the product portfolio. This role partners closely with Sales, Clinical, Medical Affairs, Global Marketing, Commercial Operations, and Finance to translate business priorities into impactful commercial initiatives that accelerate business performance across the Americas.

Key Responsibilities

Commercial Strategy

• Develop and execute the annual commercial marketing strategy aligned with the business plan and revenue objectives.
• Identify opportunities to accelerate growth across the product portfolio through market expansion, physician adoption, pricing strategies, and commercial programs.
• Lead portfolio prioritization and investment decisions based on market dynamics, competitive landscape, customer insights, and financial performance.
• Translate market trends into actionable commercial strategies that drive sustainable growth.
• Serve as a strategic advisor to the Business Unit Head and Sales Leadership Team.

Portfolio Management

• Own downstream marketing strategy across the entire product portfolio.
• Lead product positioning, messaging, segmentation, lifecycle management, and commercialization plans.
• Identify whitespace opportunities for new products, line extensions, and market expansion.
• Partner with Global Marketing to influence future portfolio strategy based on regional customer insights.
• Continuously evaluate product performance and implement strategies to maximize lifecycle value.

Product Launch Excellence

• Lead regional commercialization strategy for all new product launches.
• Develop launch plans including segmentation, positioning, physician education, field readiness, inventory planning, demand generation, and commercial execution.
• Ensure flawless cross-functional launch execution across Sales, Clinical, Operations, Supply Chain, Regulatory, and Global Marketing.
• Monitor launch performance and implement corrective actions when needed.

Customer & Market Development

• Develop physician adoption strategies that increase utilization and expand procedural volumes.
• Build commercial programs that drive customer acquisition, retention, and account penetration.
• Utilize customer insights, market research, physician feedback, and competitive intelligence to shape commercial strategy.
• Identify unmet customer needs and convert them into growth initiatives.
• Support key opinion leader engagement and strategic customer partnerships.

Sales Enablement

• Partner with Sales Leadership to improve commercial execution and sales effectiveness.
• Develop value propositions, sales tools, competitive messaging, objection handling resources, and promotional materials.
• Support national sales meetings, regional meetings, product training, and commercial education.
• Ensure the sales organization has the necessary tools and resources to successfully execute commercial strategies.

Commercial Programs

• Design and execute integrated marketing campaigns that drive awareness, physician adoption, and revenue growth.
• Develop customer education initiatives, digital engagement strategies, and professional education programs.
• Measure program effectiveness and optimize investments based on return on investment.

Business Analytics

• Monitor business performance using financial, commercial, and market analytics.
• Analyze revenue trends, physician utilization, market share, customer adoption, pricing performance, and competitive activity.
• Develop recommendations based on data to improve commercial performance.
• Present strategic business reviews and growth recommendations to executive leadership.

Cross-Functional Leadership

• Build strong partnerships across Sales, Clinical Education, Medical Affairs, Commercial Operations, Finance, Regulatory, Supply Chain, and Global Marketing.
• Lead cross-functional teams to successfully execute strategic initiatives.
• Influence without direct authority while aligning multiple stakeholders around common business priorities.
• Foster collaboration and accountability across the organization.

Financial Management

• Manage commercial marketing budgets and investments.
• Evaluate the financial impact of marketing initiatives and optimize spending.
• Support annual operating planning, forecasting, and long-range strategic planning.
• Ensure commercial initiatives deliver measurable business outcomes and positive return on investment.

People Leadership

• Recruit, coach, develop, and retain a high-performing commercial marketing team.
• Establish clear objectives, performance expectations, and development plans.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.
• Build organizational capabilities to support future business growth.